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IDG Enterprise - An IDG Communications Company

AGENDA: Strategy > Ideas > Action

AGENDA is the all-new business leadership conference providing IT and business leaders the strategy, ideas and action needed for the key business issues they face. AGENDA15 will focus on the urgent need to use digital transformation to drive business. As customers and employees look for more mobile, social and omni-channel experiences, AGENDA15 is the conference bringing it all together. Learn more


Premium Data Services

It’s all about getting the “Right Message to the Right Person at the Right Time” when it comes to engaging enterprise technology decision-makers. Target the reach and success of your digital campaign by finding customers and prospects with a programmatic premium ad program, incorporating IDG Enterprise’s first-party data with third-party data and/or your customer data. Learn more.



Congratulations Verizon

IDG Strategic Marketing Services (SMS) is proud to share in the 2014 IAC award win with Verizon on their Infotorial campaign. Learn more about the program on the IAC site. Learn more about SMS’s capabilities and how we can help exceed your programIDGSMS_team_idge_slider expectations here.

Mapping the Customer Journey

Mapping the Customer Journey dives into the 2014 IDG Enterprise Role & Influence of the Technology Decision-Maker survey and uses those results to help marketers understand who is involved in the IT purchase process, and how best to target them. The research examines the involvement of IT decision-makers during each stage of the IT purchase process and the primary influences and information sources they rely on throughout the purchase process. Learn More


Alliance Marketing Services

Elevate and communicate your value to partners and collectively roll out customer-facing messaging and assets that strengthen the value of your alliances. With a robust portfolio of solutions we can supplement ongoing initiatives —including research-based programs or white papers—or act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Learn More