New White Paper! Mapping the Customer Journey dives into the 2014 IDG Enterprise Role & Influence of the Technology Decision-Maker survey and uses those results to help marketers understand who is involved in the IT purchase process, and how best to target them. The research examines the involvement of IT decision-makers during each stage of the IT purchase process and the primary influences and information sources they rely on throughout the purchase process. Learn More
New infographic! Big Data has steadily gained momentum in the enterprise, and there are numerous goals driving big data investments as well as challenges to deriving value from those initiatives. IDG Enterprise’s infographic displays the persona of the data-focused IT decision-maker, how they are responding to challenges related to the influx of data, and the resources, from peers to vendors, they turn to for answers. Learn More!
IDG is leading the creation of innovative, truly social programs and has developed true social media ROI to ensure our partner programs deliver in ways that can be justified in much scrutinized marketing budgets. Experience an unprecedented level of engagement with your target audience through extensive integrated awareness efforts. Learn more
Elevate and communicate your value to partners and collectively roll out customer-facing messaging and assets that strengthen the value of your alliances. With a robust portfolio of solutions we can supplement ongoing initiatives —including research-based programs or white papers—or act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Learn More