In today’s increasingly complex purchasing environment, technology marketers not only must deliver the right content, at the right time, in the right format and on the right device, they must also collaborate with sales for more thoughtful and relevant follow-up. This white paper explores the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success. Learn More
Elevate and communicate your value to partners and collectively roll out customer-facing messaging and assets that strengthen the value of your alliances. With a robust portfolio of solutions we can supplement ongoing initiatives —including research-based programs or white papers—or act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Learn More
Want to know which content drives IT decision-makers and fuels their engagement during the IT purchase process? IDG Enterprise’s Customer Journey poster serves as your content marketing guide to strategically reach your target customers. Request a copy of the poster for your office today!
It’s all about getting the “Right Message to the Right Person at the Right Time” when it comes to engaging enterprise technology decision-makers. Target the reach and success of your digital campaign by finding customers and prospects with a programmatic premium ad program, incorporating IDG Enterprise’s first-party data with third-party data and/or your customer data. Learn more.
Digital disruption is creating a shift in enterprise IT. How are IT decision-makers responding? Network World’s research goes in-depth on the enterprise IT agenda and provides tech-marketers insights on where IT decision-makers are with integration and investment of emerging tech. Download White Paper