BIO

IDG Enterprise Marketing

This team of storytellers transforms technology marketplace insights into a cohesive narrative to help inform tech marketers of the quickly transforming digital enterprise and the tools available to engage the tech decision-makers making these decisions. With expertise in and enthusiasm for marketing strategy, social media, content marketing, research, analytics and more—all wrapped up in a beautiful design—the IDG Enterprise Marketing team is a relied upon resource and partner with the sales, events, strategic marketing services and editorial teams.

Being marketing savvy is only a small part of what makes this team special. The bond built over food holidays (particularly cheese-based), wine, a fondness of pets and a combination of whacky personalities—a pinch of sarcasm mixed with a lot of laughs—is what keeps this team running.

 

IDG Enterprise Marketing Department
From left to right: Sue, Joe, Lynn, Alexis, Stephanie, Whitney & Stacey
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Articles by IDG Enterprise

2017 IDG Enterprise Security Priorities Study

The 2017 IDG Enterprise Security Priorities study provides insight into the security roles and technologies that help mitigate risk and allow for business growth. As security continues to be a business focus, the purpose of the study is to better understand the security projects organizations are focused on now and in the coming year, as well as the issues that will demand the most time and strategic...

By IDG Enterprise Marketing · Apr 24, 2017

Security Information & Event Management – What are Organizations Saying?

Security continues to hold its front and center position in business discussions as the transition to digital enterprises remains a focus. Because, the reality is – it isn’t a matter of if an attack will occur on a company, but rather when. As said by Jason Macy, CTO of Forum Systems, “While traditional solutions are a component of an overall cybersecurity strategy, a reliance solely on legacy...

By IDG Enterprise Marketing · Apr 20, 2017

Timing intelligence for sales enablement
Tech Marketers’ Sales Enablement Roadmap

Congratulations, you created a great white paper or some other type of content that has generated leads! Now what? Collecting the leads is just the first step. What happens once that name and associated information has been acquired is just the beginning of the customer experience. One Download Does Not Make an SQL After your potential customer registers for a piece of content, what does the optimal...

By IDG Enterprise Marketing · Apr 12, 2017

9 Enterprise Tech Trends for 2017 & What They Mean for Marketing

Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech trends for 2017 and the years ahead. Check them out for yourself and learn which technologies you need to get up to speed on when meeting with your tech customers. View video highlighting the technologies and how they are...

By IDG Enterprise Marketing · Mar 23, 2017

IoT Security
Security and the Rise of IoT in the Enterprise

2017 Global State of Information Security Survey Video on IoT IoT is taking over both personal and professional lives from webcams to operational technology and 62% of organizations are addressing the adoption of IoT. Bob Bragdon, SVP/publisher of CSO, shares insights on a recent DDoS attack (what it is and how it happened due to IoT), as well as details from the 2017 Global State of Information Security...

By IDG Enterprise Marketing · Mar 22, 2017

2017 B2B Video Marketing Trends

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by and waiting to give video a try–they are jumping in, with 89% already using video in their content marketing plans² to engage their customers. And this tactic seems to be working with 69% of them finding video to be one of their most effective content marketing tactics. So...

By IDG Enterprise Marketing · Mar 21, 2017

Digital Disruption and The Network

According to Network World’s 2017 State of the Network research, network professionals expect their job to become more challenging within the next year. Due to their tactical and strategic tech role, these individuals prove to be driving tech enablement, collaboration and innovation. LEARN MORE IN THE 2017 STATE OF THE NETWORK EXECUTIVE SUMMARY The “Digital Disruption and The Network”...

By IDG Enterprise Marketing · Mar 20, 2017

Using Events as a Primary Channel in Your Content Marketing Strategy
Using Events as a Primary Channel in Your Content Marketing Strategy

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a peer. With 38% of IT decision-makers (ITDMs) preferring to receive advice in-person...

By IDG Enterprise Marketing · Mar 8, 2017

Smart Content Marketing + Sales Enablement + Marketing & Sales Alignment = Customer Experience (CX)
2017 Customer Engagement Research

Digital transformation emphasizes the role of technology in driving business forward. In turn, this puts more pressure on technology decision makers to be aware of new technologies and solutions that will help them drive their business forward. Because of this, they seek out more information as they self-educate. But not just any information.  Tech marketers need to know what information tech buyers...

By IDG Enterprise Marketing · Mar 8, 2017