BIO

IDG Enterprise Marketing

This team of storytellers transforms technology marketplace insights into a cohesive narrative to help inform tech marketers of the quickly transforming digital enterprise and the tools available to engage the tech decision-makers making these decisions. With expertise in and enthusiasm for marketing strategy, social media, content marketing, research, analytics and more—all wrapped up in a beautiful design—the IDG Enterprise Marketing team is a relied upon resource and partner with the sales, events, strategic marketing services and editorial teams.

Being marketing savvy is only a small part of what makes this team special. The bond built over food holidays (particularly cheese-based), wine, a fondness of pets and a combination of whacky personalities—a pinch of sarcasm mixed with a lot of laughs—is what keeps this team running.

 

IDG Enterprise Marketing Department
From left to right: Sue, Joe, Lynn, Alexis, Stephanie, Whitney & Stacey
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Articles by IDG Enterprise

MarketingFit Guide to: Marketing Technology to the High-Tech Sector

Businesses today are constantly exploring new technologies to maintain their competitive advantage. As different industries begin to adopt emerging technologies tailored to their business needs, IT decision-makers in high-tech organizations must be aware of these adoptions in order to manage the innovation of their products. Based on key IDG research studies, 2016 Role & Influence of the Technology...

By IDG Enterprise Marketing · Oct 10, 2017

IDG ENGAGE Recap: High Innovation Hopes for Tech Executives

More than 80 tech marketers came together last month for the third annual IDG ENGAGE Menlo Park, CA event to discuss the evolving technology landscape and how to forge successful relationships with tech decision-makers. Similar to past ENGAGE events, one highlight on the agenda was the Tech Executive panel. During this hour-long conversation, technology leaders shared a glimpse into their world on...

By IDG Enterprise Marketing · Sep 22, 2017

MarketingFit Guide to: Marketing Technology to the Education Sector

At a time when classroom teaching methods are regularly combined with high tech devices and tools, there is great opportunity with technology in the education industry. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how education ITDMs are involved in the tech...

By IDG Enterprise Marketing · Sep 20, 2017

MarketingFit Guide to: Marketing Technology to the Manufacturing Sector

Tasked with advancing operations both physically and technologically, manufacturing IT decision-makers must stay up-to-date on upcoming tech trends – think IoT, artificial intelligence, and robotics. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how manufacturing...

By IDG Enterprise Marketing · Sep 13, 2017

MarketingFit Guide to: Marketing Technology in the Government Sector

An industry whose responsibilities range from managing small-town tax bills to securing national secrets from cyber attacks, government IT decision-makers have their hands full. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how government ITDMs are involved in...

By IDG Enterprise Marketing · Sep 7, 2017

MarketingFit Guide to: Marketing Technology in the Healthcare Sector

Focused heavily on data and analytics, the healthcare industry uses technology in all aspects of the business – whether it be patient, healthcare provider or biopharma based. Highlighting key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how healthcare ITDMs are involved...

By IDG Enterprise Marketing · Aug 29, 2017

Reflection: IT Leaders’ Thoughts on the Trajectory of Tech Budgets

It’s not a surprise. As business goals and strategies transform, budget plans often evolve with them. Technology has been playing a prime role in bringing new strategies to life, and as a result tech budgets have been increasing. The 2017 CIO Tech Poll: Economic Outlook research reveals how heads of IT anticipate their budgets changing and the factors ultimately influencing the fluctuations. The...

By IDG Enterprise Marketing · Jul 27, 2017

MarketingFit Guide to: Marketing Technology in the Financial Sector

If executed correctly, the financial industry can reap true benefits from cutting edge technologies that allow for an enhanced customer experience. The layers of security and compliance regulations can make this challenging, but that’s where finance IT decision-makers (ITDMs) come in. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer...

By IDG Enterprise Marketing · Jul 27, 2017

CIO Tech Poll: Economic Outlook 2017

The CIO Tech Poll: Economic Outlook 2017 study was conducted to gauge how current economic conditions are affecting tech spending plans among IT leaders. The results confirm that tech executives are managing multiple modes of IT delivery, with a greater focus on faster-paced/agile IT. Key findings include: Technology investments are expected to increase in the next 12 months – 59% reporting an...

By IDG Enterprise Marketing · Jun 16, 2017

The Architecture of Security: Understanding the Role & Strategy

The Architecture of Security executive summary provides an overview of the IDG Enterprise 2017 Security Priorities study explaining the security structure and strategies that organizations have in place to mitigate risk. The research reveals the differences among enterprise and SMB organizations, whether it be within the security investments, challenges or structure. This executive summary will: Look...

By IDG Enterprise Marketing · May 25, 2017