Our tools will make you smarter.

Your Move: Leading Prospects from Content to Sales

Dec 2, 2013

WP_COVER_Page_1

In today’s increasingly complex purchasing environment, technology marketers not only must deliver the right content, at the right time, in the right format and on the right device, they must also collaborate with sales for more thoughtful and relevant follow-up. This white paper explores the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success.

This white paper will provide insight into:

  • The role content consumption plays in the purchase process for major technology products and services.
  • Creating distinctive and high impact content marketing campaigns that create high levels of engagement with IT decision-makers, driving awareness, trust, and, most importantly, sales.
  • Delivering the right content, at the right time, on the right device—to make your brand message stand out in an increasingly crowded landscape.
  • The increasing role of video and social media in content strategies.
  • The impact of timely, knowledgeable sales follow-up or lack thereof.

Download Whitepaper



Recent Stories

IDG Names Kumaran Ramanathan President of IDG Communications

Boston, Mass. – October 18, 2017 – International Data Group, Inc. (IDG) announced today that based...

Organizations are Failing to Prepare Effectively for Cyberattacks, says PwC

Forty percent of survey respondents cite the disruption of operations as the biggest consequence of...

>
MarketingFit Guide to: Marketing Technology to the High-Tech Sector

Businesses today are constantly exploring new technologies to maintain their competitive advantage. As...

Related Stories