Our tools will make you smarter.

MarketingFit Guide to: Marketing Technology to the Manufacturing Sector

Sep 13, 2017

Tasked with advancing operations both physically and technologically, manufacturing IT decision-makers must stay up-to-date on upcoming tech trends – think IoT, artificial intelligence, and robotics. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how manufacturing ITDMs are involved in the tech buying process – whether it be building vendor relationships, evaluating products and services to ensure security, or consuming vast amounts of content for research purposes.

The white paper will include:

  • Structure of the IT department within manufacturing organizations
  • The collaboration that takes place throughout the purchase process
  • Various sources these IT decision-makers use to make buying decisions, including events
  • Strategic partnerships and vendor relationships

New Call-to-action

Recent Stories

>
Industry Insight – Outlining the Tech Purchase Process by Vertical Sector

As organizations continue to expand their technology toolbox, it’s important for tech marketers to...

>
2017 IDG Role & Influence of the Technology Decision-Maker Survey

The 2017 IDG Role & Influence of the Technology Decision-Maker survey examines the evolving role...

2017 U.S. State of Cybercrime Survey Reveals Cyber Attacks Getting More Costly

Boston, Mass.—November 7, 2017—Cybersecurity remains top of mind with three quarters of security...

Related Stories