Our tools will make you smarter.

Keys to an Effective Event Marketing Strategy to Reach Tech Buyers

May 20, 2016

Tech marketers get it … events are an important part of a holistic marketing strategy. What gets a little trickier is ensuring flawless execution of that strategy pre-, during, and post-event. So, what does it take to be effective?

The MarketingFit Guide to Events 101 will detail:

  • What tech buyers are looking for from their event experience
  • Industry expert insights on the tech event landscape
  • Types of events most valuable to tech buyers
  • Tactics and metrics used to measure events
  • Tips for making the on-site experience successful

Download the MarketingFit Guide to Events 101 to get the insider knowledge to make the most of your event marketing strategy.


Recent Stories

IT Leadership Expert Maryfran Johnson Expands Role to Bring Enhanced Member Services to the CIO Executive Council from IDG

Boston, Mass. – July 13, 2017 –  The CIO Executive Council (CEC) from IDG—providing strategic...

Video – One Essential Tool in Your Content Marketing Toolbox

We live in a video-centric world. According to popular stats, consumers and buyers spend 1/3 of their...

IT Executives Balance Tech Budget between Agile & Stable Initiatives, while Security Remains an Overall Focus

Boston, Mass. – June 16, 2017 – CIO from IDG—the executive-level tech media brand providing insight...

Related Stories