The State of Customer Engagement white paper looks at the many complicated parts of the customer journey and uses results from the IDG Enterprise 2017 Customer Engagement Study to provide a roadmap for tech marketers. The research highlights the importance of creating content in the formats most used by target customers, how to personalized that content, and details sales follow preferences to achieve success.
This white paper will:
- Look at the content types used by ITDMs across the stages of the purchase process
- Define how those content preferences change by title/level within the organization
- Explore how content can be tailored to engage specific audiences
- Dig more deeply into specific marketing tactics such as product demos, the use of video, and face-to-face event preferences