Our tools will make you smarter.

B2B Lead Nurturing

May 8, 2017

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Enterprise Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing infographic made specifically for tech marketers.

Recent Stories

>
Industry Insight – Outlining the Tech Purchase Process by Vertical Sector

As organizations continue to expand their technology toolbox, it’s important for tech marketers to...

>
2017 IDG Role & Influence of the Technology Decision-Maker Survey

The 2017 IDG Role & Influence of the Technology Decision-Maker survey examines the evolving role...

2017 U.S. State of Cybercrime Survey Reveals Cyber Attacks Getting More Costly

Boston, Mass.—November 7, 2017—Cybersecurity remains top of mind with three quarters of security...

Related Stories