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The Architecture of Security: Understanding the Role & Strategy

The Architecture of Security executive summary provides an overview of the IDG Enterprise 2017 Security Priorities study explaining the security structure and strategies that organizations have in place to mitigate risk. The research reveals the differences among enterprise and SMB organizations, whether it be within the security investments, challenges or structure. This executive summary will: Look...

By IDG Enterprise Marketing· May 25, 2017

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B2B Lead Nurturing

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Enterprise Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing...

By IDG Enterprise Marketing· May 8, 2017

Customer Engagement: It's Complicated
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The State of Customer Engagement: It’s Complicated

The State of Customer Engagement white paper looks at the many complicated parts of the customer journey and uses results from the IDG Enterprise 2017 Customer Engagement Study to provide a roadmap for tech marketers. The research highlights the importance of creating content in the formats most used by target customers, how to personalized that content, and details sales follow preferences to achieve...

By IDG Enterprise Marketing· May 8, 2017

IoT Security
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Security and the Rise of IoT in the Enterprise

2017 Global State of Information Security Survey Video on IoT IoT is taking over both personal and professional lives from webcams to operational technology and 62% of organizations are addressing the adoption of IoT. Bob Bragdon, SVP/publisher of CSO, shares insights on a recent DDoS attack (what it is and how it happened due to IoT), as well as details from the 2017 Global State of Information Security...

By IDG Enterprise Marketing· Mar 22, 2017

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Digital Disruption and The Network

According to Network World’s 2017 State of the Network research, network professionals expect their job to become more challenging within the next year. Due to their tactical and strategic tech role, these individuals prove to be driving tech enablement, collaboration and innovation. LEARN MORE IN THE 2017 STATE OF THE NETWORK EXECUTIVE SUMMARY The “Digital Disruption and The Network”...

By IDG Enterprise Marketing· Mar 20, 2017

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Pipeline Activator™ from IDG

Turn your target account list into actionable sales Successful account-based marketing requires more than just a target account list. Without intelligence about who is likely to purchase next, sales and marketing teams risk losing important opportunities. Pipeline Activator is the latest addition to IDG’s suite of account-based marketing services, ABM360. The Software as a Service solution is available...

By IDG Enterprise Marketing· Mar 8, 2017

security and the digital enterprise
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Security and the Digital Enterprise

2017 Global State of Information Security Survey Video Digitalization has become critical to every business, but where does security fit in? Bob Bragdon, SVP/publisher of CSO, shares insights from the 2017 Global State of Information Security Survey on how organizations are adopting new cybersecurity and privacy safeguards. In this 7-minute video, get inside the minds of security decision-makers and...

By IDG Enterprise Marketing· Feb 14, 2017

role of cio in business strategy
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What is the Role of a CIO in Business Strategy?

The Strategic CIO: Now Ready for Prime Time A White Paper from the 2017 State of the CIO Study As businesses become more dependent on technology for success, exactly what role does a CIO play in the overall business strategy? According to CIO‘s 2017 State of the CIO study, CIOs are finally able to devote more time and energy to strategic activities. While they still need to maintain oversight...

By IDG Enterprise Marketing· Jan 24, 2017

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2017 State of the Network Executive Summary

Technology goals and solutions continue to evolve, and network professionals find their roles even more central to their organizations’ transformation. Network World’s 2017 State of the Network survey looks at the role of the network team as new tech investments grow and security awareness heightens, with a focus on network technologies such as software-defined networking, virtualization, converged...

By IDG Enterprise Marketing· Jan 10, 2017

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Future Technology Spending Plans – Computerworld Forecast 2017

Each year, Computerworld conducts a study to forecast organizations’ technology spending plans for the upcoming year. According to the 2017 Computerworld Forecast Study, IT organizations are seeking stability even as they increasingly adopt new technologies. Some key findings include: Enterprise organizations (those with 1,000+ employees) expect an increase in technology budgets for the upcoming...

By IDG Enterprise Marketing· Dec 7, 2016