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Security Information & Event Management – What are Organizations Saying?

Security continues to hold its front and center position in business discussions as the transition to digital enterprises remains a focus. Because, the reality is – it isn’t a matter of if an attack will occur on a company, but rather when. As said by Jason Macy, CTO of Forum Systems, “While traditional solutions are a component of an overall cybersecurity strategy, a reliance solely on legacy...

By IDG Enterprise Marketing· Apr 20, 2017

Influencer Marketing
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The Rise of B2B Influencer Marketing

One of the most promising and growing areas of B2B marketing is influencer marketing. A good definition of influencer marketing comes from Lee Odden, CEO of TopRank Marketing Agency: ‘Influencer Marketing is the practice of engaging internal and industry experts/influencers with active networks to help achieve measurable business goals.’ These influencers can help promote your content with added...

By Gordon Plutsky· Apr 18, 2017

Timing intelligence for sales enablement
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Tech Marketers’ Sales Enablement Roadmap

Congratulations, you created a great white paper or some other type of content that has generated leads! Now what? Collecting the leads is just the first step. What happens once that name and associated information has been acquired is just the beginning of the customer experience. One Download Does Not Make an SQL After your potential customer registers for a piece of content, what does the optimal...

By IDG Enterprise Marketing· Apr 12, 2017

Native Advertising
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Native Advertising: Do It Right or Don’t Bother

When the great journalist Jimmy Breslin passed away last week, the New York Daily News republished a magnificent column he wrote on the night in December 1980 that John Lennon was shot, telling the tale of the cops who drove a dying Lennon to the hospital. The column was a powerful, poignant example of Breslin’s masterful skill as a storyteller. Just as noteworthy, to me at least, was the juxtaposition...

By Rob O'Regan· Mar 30, 2017

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9 Enterprise Tech Trends for 2017 & What They Mean for Marketing

Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech trends for 2017 and the years ahead. Check them out for yourself and learn which technologies you need to get up to speed on when meeting with your tech customers. View video highlighting the technologies and how they are...

By IDG Enterprise Marketing· Mar 23, 2017

Targeted Marketing
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Driving More Personalized and Targeted Marketing Strategies

Since launching Pipeline Activator™ two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a moment in time. IDG understands how data evolves, and our ongoing research programs make our first-party data the industry’s most recent and relevant. As the world’s largest media, data, and marketing...

By Brian Glynn· Mar 22, 2017

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2017 B2B Video Marketing Trends

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by and waiting to give video a try–they are jumping in, with 89% already using video in their content marketing plans² to engage their customers. And this tactic seems to be working with 69% of them finding video to be one of their most effective content marketing tactics. So...

By IDG Enterprise Marketing· Mar 21, 2017

Interactive Digital Experience
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What’s Next for Content Marketing? The Interactive Digital Experience.

We live in a visual world. Gone are the days of black and white columns of type. Today’s modern culture expects—even demands—visual presentation. Or visual clues. Or just visual content to play with, interact with, and disseminate. For B2B marketing experts, we know words can’t be written in a vacuum, without considering the digital presentation. This is true whether you’re talking about...

By Barbara R. Call· Mar 16, 2017

Pipeline Activator
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Driving Productivity and Increasing Effectiveness of Your Sales Efforts

Last week, IDG announced the launch of Pipeline Activator™, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients. I am excited that we have expanded IDG’s account-based marketing solution to the even greater benefit of our clients. IDG designed Pipeline Activator for technology sales and marketing professionals who want...

By Matthew Smith· Mar 15, 2017