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SalesTech for Sales Enablement
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Sales Enablement Through SalesTech

This recent report on SalesTech, looks at the key challenges, solutions, and investment priorities of sales organizations. Conducted across the B2B Technology Marketing Community on LinkedIn, the responses will help sales organizations benchmark their efforts and prioritize their investments in sales technology. The good news is that organizations are adopting sales technologies to help with sales...

By · May 15, 2017

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Demand Generation Priorities of Tech Marketers

Technology marketers are focused on developing content to fuel their demand generation efforts. In a recent study content marketing and content creation were ranked as the most critical objective in support of their tech marketing strategy, and aligning content to their demand generation strategy is the #1 area of demand gen investment. Looking specifically at lead gen activity, tech marketers expect...

By · Mar 8, 2017

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B2B Tech Marketer’s Content Marketing Practices Research 2016

Content marketing is more than just a buzz word for tech marketers. In fact, it is ingrained in marketing strategies for 95% of B2B tech marketers. To understand how these strategies are built, what is being measured, and overall what is working, IDG sponsored research conducted by Content Marketing Institute and MarketingProfs: 2016 B2B Technology Trends, North America. Key highlights from the study...

By · May 6, 2016