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CIO Tech Poll: Economic Outlook 2017

The CIO Tech Poll: Economic Outlook 2017 study was conducted to gauge how current economic conditions are affecting tech spending plans among IT leaders. The results confirm that tech executives are managing multiple modes of IT delivery, with a greater focus on faster-paced/agile IT. Key findings include: Technology investments are expected to increase in the next 12 months – 59% reporting an...

By · Jun 16, 2017

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B2B Lead Nurturing

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Enterprise Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing...

By · May 8, 2017

Customer Engagement: It's Complicated
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The State of Customer Engagement: It’s Complicated

The State of Customer Engagement white paper looks at the many complicated parts of the customer journey and uses results from the IDG Enterprise 2017 Customer Engagement Study to provide a roadmap for tech marketers. The research highlights the importance of creating content in the formats most used by target customers, how to personalized that content, and details sales follow preferences to achieve...

By · May 8, 2017

Timing intelligence for sales enablement
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Tech Marketers’ Sales Enablement Roadmap

Congratulations, you created a great white paper or some other type of content that has generated leads! Now what? Collecting the leads is just the first step. What happens once that name and associated information has been acquired is just the beginning of the customer experience. One Download Does Not Make an SQL After your potential customer registers for a piece of content, what does the optimal...

By · Apr 12, 2017

Using Events as a Primary Channel in Your Content Marketing Strategy
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Using Events as a Primary Channel in Your Content Marketing Strategy

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a peer. With 38% of IT decision-makers (ITDMs) preferring to receive advice in-person...

By · Mar 8, 2017

Smart Content Marketing + Sales Enablement + Marketing & Sales Alignment = Customer Experience (CX)
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2017 Customer Engagement Research

Digital transformation emphasizes the role of technology in driving business forward. In turn, this puts more pressure on technology decision makers to be aware of new technologies and solutions that will help them drive their business forward. Because of this, they seek out more information as they self-educate. But not just any information.  Tech marketers need to know what information tech buyers...

By · Mar 8, 2017

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State of the CIO 2017

CIO’s 16th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for 2017. This definitive benchmarking survey measures the CIO role in the organization, budgetary responsibilities, business and leadership challenges, and the key skills needed for the job today. Key...

By · Jan 17, 2017

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CIO Tech Poll: Tech Priorities 2017

The 2017 CIO Tech Poll: Tech Priorities study was conducted to gauge for the upcoming year which technology areas will be the focus of IT leaders, and to measure the direction of spending within those categories. Key findings include: Since 2011, IT budgets have been increasing steadily. (Click to Tweet) Adoption of certain tech initiatives and apps/operating platforms shows that while heads of IT...

By · Dec 1, 2016

how technology purchase decisions are made
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Learn How Technology Purchase Decisions Are Made

“Enterprise Technology Decisions Become a Business Priority” – a white paper from IDG Enterprise’s 2016 Role & Influence of the Technology Decision-Maker Study The days of technology purchases being made in a silo by just the IT department have come to an end. Technology purchase decisions are now very much a whole business issue as shown by the results of the 2016 IDG Enterprise...

By · Sep 7, 2016

Tech Buyer Research
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2016 IDG Enterprise Role & Influence of the Technology Decision-Maker

The 2016 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was conducted to provide in-depth information about the evolving role and influence of IT decision-makers in today’s corporations. The study looks at the different IT Models in use at organizations today and how that effects organizational outlook; explores the shifting roles and influencers within tech purchase...

By · Aug 16, 2016