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IDG Launches Pipeline Activator

Predictive Technology Allows Sales Teams to Connect with Qualified Buyers Early in the Sales Cycle

New York, New York –March 8, 2017 – IDG, the world’s largest technology media, data and marketing services company, today unveiled the latest addition to its account-based marketing suite, Pipeline Activator, a predictive intelligence engine that helps accelerate global revenue opportunities in technology from customers’ most valuable clients.

The service pinpoints verified projects and active sales prospects for Enterprise IT, providing sales and marketing teams around the world with detailed insight on their target companies that are actively researching products and services for purchase.

Pipeline Activator is the latest addition to IDG’s suite of account-based marketing services, IDG ABM360TM. IDG offers the industry’s only account-based marketing solution that leverages digital display, demand generation and data solutions on a global scale to help marketers identify purchasing intent. The Software-as-a-Service solution is available globally in the U.S., Europe, APAC, LATAM, the Middle East and Africa. Pipeline Activator identifies active, verified projects at both the regional and individual country level.

The subscription-based service leverages IDG’s unmatched insight on technology buyers and the intelligence the company has on purchasing intent. Through its owned and operated properties, advertising network, events and demand generation offerings, IDG captures billions of intent signals – data that indicates purchase interest – from users each month, providing deep intelligence about its audience’s needs at every stage of the purchase journey.

Subscribers to Pipeline Activator will receive dashboards on their target lists, providing a global view of active IT project activity and buying intent at the account level, as well as firmographic data such as budgets and IT priorities. The service drives qualified intelligence to support clients’ marketing and sales functions so that they can engage directly with the relevant buying team members.

For example, a cloud solution provider would be able to identify a set of sales prospects and, with Pipeline Activator, track purchase intent in order to more effectively drive targeted sales and marketing activity at the optimal time to increase their ability to close sales.

Through ABM360, IDG offers a comprehensive suite of account-based marketing solutions, allowing customers to identify, target, and contact, IT and Line of Business influencers as they are researching and making purchasing decisions.

“As a trusted global technology media, data and marketing services company, IDG is always pushing the envelope on innovation to stay abreast of the fast-evolving needs of its loyal audience of technology marketers and buyers,” said John O’Malley, CEO, IDG Connect. “With an average of 16 stakeholders in a given enterprise purchasing decision, focusing a sales team’s efforts is paramount. Pipeline Activator provides a unique global lens into the activities of the customers that matter most to marketers – their target accounts and any verified projects – and enables them to prioritize their outreach and capitalize on this information advantage.”

Pipeline Activator from IDG includes the following unique features:

  • Global reach: IDG offers full-funnel demand generation solutions in 147 countries and has over 700,000 line of business and IT decision makers from the Forbes Global 2000 in its database
  • Exclusive first-party data: Available only to IDG customers, IDG data is collected from digital content interactions, demand generation and events to form a detailed picture of users’ purchasing intent at a global scale
  • Verified, active projects: IDG identifies and validates nearly 250,000 active IT projects per year across companies globally
  • Marketing automation integration: without leaving Salesforce and other leading CRM applications, salespeople can identify and act on the companies with the greatest potential as identified by Pipeline Activator.

Customers interested in Pipeline Activator should contact their sales lead or visit PipelineActivator for additional information.

About IDG
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards. IDG is the #1 tech media company in the world, per comScore.*

*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide, February 2016

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