Knowledge Vault is IDG Enterprise’s latest digital/custom product, enhancing video and mobile experiences
FRAMINGHAM, Mass. – September 8, 2011 – IDG Enterprise—the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World—announces the launch of Knowledge Vault, an interactive multimedia platform that integrates videos, presentations, research tools and relevant links on a variety of topics.
Knowledge Vault is the newest addition to IDG Enterprise’s multimedia portfolio, focused on providing IT professionals with a combination of highly interactive and easily digestible top-line content formats and drill down resources, served in both traditional online and mobile platforms. With multiple entry points, expanded viewing pane, easily digestible video presentations, and an array of related tools that align to each 3-5 minute video presentation, Knowledge Vault is a comprehensive educational experience. Each Knowledge Vault is a persistent environment, which can be updated on a continual basis. Knowledge Vaults are able to seamlessly integrate interactive tools like benchmark and self-assessment tools and can accommodate a wide array and volume of rich media assets (video, demos, tools and more). In addition, the Knowledge Vault platform provides tracking and reporting of aggregate session and usage data (downloads, session duration, presentations and resources accessed/viewed) to create an understanding of what content is resonating with the target audience, and is most valued.
“Executives are watching more videos than a year ago, according to a recent Forbes study, and 86% of executive respondents prefer watching videos that are five minutes or less,” said Charles Lee, vice president, Custom Solutions Group, IDG Enterprise. “The Knowledge Vault packages the technology information in a multimedia platform that executives can easily access from their desktop or mobile device. Knowledge Vault allows technology solution providers the opportunity to share their insight on a specific technology in an ongoing way as customers and prospects return to watch Knowledge Vault episodes about the technology that is important to them and their role.”
Knowledge Vault is the most recent addition to a series of digital innovations spearheaded by IDG Enterprise that have focused on combining the educational tools needed by IT professionals with the connection and engagement sought by marketers.
View a sample Knowledge Vault on Security: http://tinyurl.com/IDGEnterpriseKnowledgeVault
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of award-winning, websites, events, magazines, products and services.
Company information is available at www.idgenterprise.com.
Marketing & PR Manager