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B2B Lead Nurturing

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Enterprise Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing...

By · May 8, 2017

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Digital Disruption and The Network

According to Network World’s 2017 State of the Network research, network professionals expect their job to become more challenging within the next year. Due to their tactical and strategic tech role, these individuals prove to be driving tech enablement, collaboration and innovation. LEARN MORE IN THE 2017 STATE OF THE NETWORK EXECUTIVE SUMMARY The “Digital Disruption and The Network”...

By · Mar 20, 2017

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The Connection Between Security and Data & Analytics

Security is a consistent theme when talking about data and analytics, whether it be using data to better monitor and keep tabs on the security of your services, or using security solutions to protect your data. IDG Enterprise’s 2016 Data & Analytics research explains the importance of joining security and data, how organizations are able to use data to secure themselves, and the strategies and...

By · Dec 6, 2016

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Today’s Cloud Technology Focus & Motivators

It’s no doubt that the concept of cloud technology has gone from being an emerging technology to a mainstream powerhouse fueled by various services and used among all organizations. IDG Enterprise’s 2016 Cloud Computing research helps explain this shift – ranging from who’s involved in these cloud purchase decisions, the goals they hope to achieve, and the challenges that may be hindering...

By · Nov 17, 2016

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Enterprise Architects: Bridging IT & Business

Enterprise architects are more important than ever before as every current and future business project has a technology component. They are the key players responsible for creating a teamwork mentality between today’s tech focused professionals and business leaders. Based on the 2016 Enterprise Architect Persona research, this infographic outlines the demographics of the architect, their involvement...

By · Aug 18, 2016

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The Landscape of Data & Analytics

As organizations deal with constantly growing amounts of data, it is becoming more difficult to generate value from existing and incoming data. Data & analytics tools continue to progress, and organization’s realize the benefit obtained by these tools, but as marketers it can be difficult to keep track of the goals your customers desire and the tools they plan to use to achieve them....

By · Aug 10, 2016

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Millennial Enterprise Developers

Expanding off of InfoWorld’s “The Rise of the Developer” TechPersona research and previous infographic, the “Next Gen Enterprise Developers” infographic delves into the influence that millennial enterprise developers are bringing to the role. Enterprise developers are moving out of the shadow of IT, and millennials are looking to help lead the way through collaboration,...

By · Jul 19, 2016

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IDGEnterprise.com: The Tech Marketer’s Toolbox

Introducing the enhanced IDGEnterprise.com, designed with tech marketers in mind! The refreshed format showcases what tech marketers need to build and execute marketing strategies, including tech decision-maker demographics, innovative ways to promote your message, engaging tech research and marketing tools. View the infographic below for how you can find media & tech insights on IDGEnterprise.com! Interested...

By · Jan 20, 2016

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The Best Security Defense? A Good Offense

Organizations are constantly playing defense when it comes to security. The 2016 Global State of Information Security Survey identifies an increase in attacks and where organizations are most vulnerable, as well as how security strategies are evolving in order to manage these attacks. This infographic highlights how an increasing number of business executives are stepping off the sidelines and becoming...

By · Jan 20, 2016