Content marketing comes in many styles and formats and throughout the customer journey tech decision-makers rely on different types. Whatever you do, don’t alienate your readers with biased content and marketing buzz words — answer their questions. We are here to help you elevate your content, starting with research conducted across our tech decision-maker audience to crafting thoughtful assets and scaling your reach across our media channels, social and beyond.
Tech decision-makers do not wait for content, they search for it to solve a specific problem and learn about innovative solutions. Surround them, and help them through their research journey with a library of content including infographics, white papers, blogs, videos, native content and more.
Peers continue to be a top resource during the tech purchase process and our research across leading tech decision-makers allows for a peer perspective to be integrated into your content marketing. From building personas to digging into a specific technology, busy tech leaders take time to share their perspectives with us and return for the results.
Social offers so many possibilities for engagement and reach, but standing out in the “noise” can be a challenge. Finding the right places to post and crafting the right messages is an art and a science and we have the experience to help you get noticed.
Become the destination and own the conversation with a microsite. Built to convey your message and share resources to help with tech strategy and purchase decisions, microsites are a one-stop shop driving repeat engagement.
Sometimes words are not enough when explaining complex technologies or sharing perspectives. 90% of tech decision-makers that have watched a tech-related video in the last 3 months. Bring an interactive and/or human element to your content with video.
*Sources: 2015 B2B Technology Trends—North America: Content Marketing Institute/MarketingProfs; IDG Enterprise Role & influence of the Technology Decision-Maker Study, 2014; 2016 IDG Enterprise Customer Engagement Research; IDG Enterprise Role & Influence of the Technology Decision-Maker Study, 2016