The customer journey begins before you ever know there is interest in your solution. Your customers are researching solutions by delving into content. Does your content educate, encourage further action and open the door for conversations?
Share your message where tech decision-makers are turning for trusted and reliable tech insights–within our portfolio of leading tech brands. Whether we help build your converged marketing strategy, create assets, or target your messaging to the right people, we have the right environments and platforms to foster that engagement.
Our editorial team produces content that informs and influences technology strategy and solution decisions. Align your message with this must read content through digital advertising, native and topical deep dive sponsorships.Go to integrated media
Target customers strategically, and scale appropriately, by combining our unparalleled 1st party data with 3rd party data. Reach the right buyer at the right time with demand gen, account based marketing, BANT, or programmatic.Go to targeting
As an extension of your team, with exclusive access to premier B2B tech buyers through our brands, we can build content, lead social engagement, conduct research, produce microsites, create and syndicate videos and more.Go to marketing services
Peers are a top resource for tech decision-makers and events is where they network best. Foster peer relationships and join the conversation by sponsoring a national or regional event. Or create your own custom event for exclusive share of voice.Go to events
Your customers appreciate how well your solutions integrate with your partners; now let us help you do the same with your marketing message. Together, let’s bridge your messaging with unified content, social engagement, events and training.