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The Security Shift – are enterprise and SMB organizations on the same page?

It’s slightly shocking to learn that only 47% of organizations have a formal CSO/CISO role. As security breaches continue to be a major business issue, one would think that targeted and skilled senior security executives would be prevalent at all organizations; however our 2017 Security Priorities study proved otherwise. The role is widely seen among enterprise organizations (organizations with 1,000+...

By · May 22, 2017

Increasing measurable ROI is a top strategic priority for lead gen
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Full Spectrum Demand Generation

Are your demand generation goals and challenges the same as your B2B tech marketing peers? According to B2B Lead Generation Trends Report from the Technology Marketing Group on LinkedIn, only 13% say their lead gen strategies are “very successful” in achieving their objectives. Understanding the buyers’ journey is essential for moving customers and prospects through the sales funnel – but it...

By · May 8, 2017

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Security Information & Event Management – What are Organizations Saying?

Security continues to hold its front and center position in business discussions as the transition to digital enterprises remains a focus. Because, the reality is – it isn’t a matter of if an attack will occur on a company, but rather when. As said by Jason Macy, CTO of Forum Systems, “While traditional solutions are a component of an overall cybersecurity strategy, a reliance solely on legacy...

By · Apr 20, 2017

Timing intelligence for sales enablement
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Tech Marketers’ Sales Enablement Roadmap

Congratulations, you created a great white paper or some other type of content that has generated leads! Now what? Collecting the leads is just the first step. What happens once that name and associated information has been acquired is just the beginning of the customer experience. One Download Does Not Make an SQL After your potential customer registers for a piece of content, what does the optimal...

By · Apr 12, 2017

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9 Enterprise Tech Trends for 2017 & What They Mean for Marketing

Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech trends for 2017 and the years ahead. Check them out for yourself and learn which technologies you need to get up to speed on when meeting with your tech customers. View video highlighting the technologies and how they are...

By · Mar 23, 2017

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2017 B2B Video Marketing Trends

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by and waiting to give video a try–they are jumping in, with 89% already using video in their content marketing plans² to engage their customers. And this tactic seems to be working with 69% of them finding video to be one of their most effective content marketing tactics. So...

By · Mar 21, 2017

Using Events as a Primary Channel in Your Content Marketing Strategy
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Using Events as a Primary Channel in Your Content Marketing Strategy

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a peer. With 38% of IT decision-makers (ITDMs) preferring to receive advice in-person...

By · Mar 8, 2017

State of the Network
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Network Professionals – Tech Influencers & Collaborators

Based on our past research we know that IT leads the tech purchase process, and more individuals are becoming involved throughout the process. Insight from the 2017 State of the Network research shows that one growing influencer is the network professional. As technology evolves, 87% of network professionals agree that their role is becoming more challenging. And why is this? It could have something...

By · Feb 17, 2017

technology spending plans
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What does the Future Hold for Technology Spending Plans?

When trying to engage tech decision-makers effectively, it is vitally important to know their tech priorities and spending plans for the future. But how do you go about finding this information without a crystal ball or time machine? Well luckily Computerworld conducts an annual study to forecast organizations’ future technology spending plans. And according to the 2017 Computerworld Forecast Study,...

By · Feb 9, 2017

customization disconnect
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Customization Disconnect?

Customizing content to align with your target audiences’ information needs is one of the most effective ways to cut through the clutter and get people to engage with you. In fact, 92% of IT decision-makers (ITDMs) value tailored content (up from 83% in 2014).1 This highlights the complexity of tech marketing because it adds layers to your content development and it leaves open the question of how...

By · Sep 17, 2016