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CIO Tech Poll: Economic Outlook 2017

The CIO Tech Poll: Economic Outlook 2017 study was conducted to gauge how current economic conditions are affecting tech spending plans among IT leaders. The results confirm that tech executives are managing multiple modes of IT delivery, with a greater focus on faster-paced/agile IT. Key findings include: Technology investments are expected to increase in the next 12 months – 59% reporting an...

By · Jun 16, 2017

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The Architecture of Security: Understanding the Role & Strategy

The Architecture of Security executive summary provides an overview of the IDG Enterprise 2017 Security Priorities study explaining the security structure and strategies that organizations have in place to mitigate risk. The research reveals the differences among enterprise and SMB organizations, whether it be within the security investments, challenges or structure. This executive summary will: Look...

By · May 25, 2017

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The Security Shift – are enterprise and SMB organizations on the same page?

It’s slightly shocking to learn that only 47% of organizations have a formal CSO/CISO role. As security breaches continue to be a major business issue, one would think that targeted and skilled senior security executives would be prevalent at all organizations; however our 2017 Security Priorities study proved otherwise. The role is widely seen among enterprise organizations (organizations with 1,000+...

By · May 22, 2017

SalesTech for Sales Enablement
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Sales Enablement Through SalesTech

This recent report on SalesTech, looks at the key challenges, solutions, and investment priorities of sales organizations. Conducted across the B2B Technology Marketing Community on LinkedIn, the responses will help sales organizations benchmark their efforts and prioritize their investments in sales technology. The good news is that organizations are adopting sales technologies to help with sales...

By · May 15, 2017

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B2B Lead Nurturing

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the 2017 IDG Enterprise Customer Engagement research, 85% of tech decision-makers are more likely to consider a vendor that educates them throughout the purchase process. Explore the types of content they are looking for and when sales should follow-up in this B2B lead nurturing...

By · May 8, 2017

Customer Engagement: It's Complicated
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The State of Customer Engagement: It’s Complicated

The State of Customer Engagement white paper looks at the many complicated parts of the customer journey and uses results from the IDG Enterprise 2017 Customer Engagement Study to provide a roadmap for tech marketers. The research highlights the importance of creating content in the formats most used by target customers, how to personalized that content, and details sales follow preferences to achieve...

By · May 8, 2017

Increasing measurable ROI is a top strategic priority for lead gen
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Full Spectrum Demand Generation

Are your demand generation goals and challenges the same as your B2B tech marketing peers? According to B2B Lead Generation Trends Report from the Technology Marketing Group on LinkedIn, only 13% say their lead gen strategies are “very successful” in achieving their objectives. Understanding the buyers’ journey is essential for moving customers and prospects through the sales funnel – but it...

By · May 8, 2017

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IDC Directions Recap: The Business Impact of Augmented & Virtual Reality

Remember that Pokémon Go frenzy last summer? That location-based, augmented reality app was top of mind July 2016; and the attraction towards real world immersion applications doesn’t seem to be fading any time soon. At this year’s IDC Directions, Tom Mainelli, Program Vice President, Devices & AR/VR, shared the use of augmented and virtual reality is on the rise in his session AR/VR: Charting...

By · May 5, 2017

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6 Lead Nurturing Articles Worth the Read to Develop Your Strategy

Lead nurturing is the glue that keeps your customers and prospects connected to you. According to Content Marketing Institute & MarketingProfs’ 2017 Technology Content Marketing Trends, North America research, 79% of tech marketers report that lead nurturing is a top content marketing goal for their organization. But it’s not always easy to know the best nurture approach to take when needs...

By · May 4, 2017

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2017 IDG Enterprise Security Priorities Study

The 2017 IDG Enterprise Security Priorities study provides insight into the security roles and technologies that help mitigate risk and allow for business growth. As security continues to be a business focus, the purpose of the study is to better understand the security projects organizations are focused on now and in the coming year, as well as the issues that will demand the most time and strategic...

By · Apr 24, 2017