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Industry Insight – Outlining the Tech Purchase Process by Vertical Sector

As organizations continue to expand their technology toolbox, it’s important for tech marketers to understand how IT decision-makers (ITDMs) are learning about solutions and arriving at final decisions. As 50% of current tech leaders say they value content tailored specifically by their industry, tech marketers must also be aware of the process behind tech purchase for today’s core industries....

By · Nov 17, 2017

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2017 IDG Role & Influence of the Technology Decision-Maker Survey

The 2017 IDG Role & Influence of the Technology Decision-Maker survey examines the evolving role of IT decision-makers (ITDMs) in today’s corporations, specifically as organizations move towards a more digital-focused business. As we continue to explore the involvement of ITDMs during each stage of the IT purchase process, this year the research delves deeper into the buying process by technology...

By · Nov 9, 2017

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2017 U.S. State of Cybercrime Survey

With 74% of organizations more concerned with cybersecurity attacks than they were last year, it is important to understand the factors raising these concerns. The 2017 U.S. State of Cybercrime Survey in partnership between CSO, U.S. Secret Service, and CERT Division of Software Engineering Institute at Carnegie Mellon University, and Forcepoint shares insights into the frequency and impact of cybercrime...

By · Nov 7, 2017

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2017 U.S. State of Cybercrime Executive Summary

The 2017 U.S. State of Cybercrime executive summary provides an overview of the 2017 U.S. State of Cybercrime survey conducted in partnership between CSO, U.S. Secret Service, CERT Division of Software Engineering Institute at Carnegie Mellon University, and Forcepoint. The research reveals the trends and frequency of cybersecurity events, along with where the threats are coming from and how organizations...

By · Oct 31, 2017

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Understanding the Varying Content Needs of IT Decision-Makers

Based on the 2017 Customer Engagement study, we know that 90% of IT decision-makers value content tailored  to their needs. Specifically, 50% of these individuals value content that is tailored based on their industry. Now the questions that tech-marketers need to consider are – what exactly do these decision-makers value in their content, which information sources do they seek, and who do they...

By · Oct 26, 2017

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MarketingFit Guide to: Marketing Technology to the High-Tech Sector

Businesses today are constantly exploring new technologies to maintain their competitive advantage. As different industries begin to adopt emerging technologies tailored to their business needs, IT decision-makers in high-tech organizations must be aware of these adoptions in order to manage the innovation of their products. Based on key IDG research studies, 2016 Role & Influence of the Technology...

By · Oct 10, 2017

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IDG ENGAGE Recap: High Innovation Hopes for Tech Executives

More than 80 tech marketers came together last month for the third annual IDG ENGAGE Menlo Park, CA event to discuss the evolving technology landscape and how to forge successful relationships with tech decision-makers. Similar to past ENGAGE events, one highlight on the agenda was the Tech Executive panel. During this hour-long conversation, technology leaders shared a glimpse into their world on...

By · Sep 22, 2017

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MarketingFit Guide to: Marketing Technology to the Education Sector

At a time when classroom teaching methods are regularly combined with high tech devices and tools, there is great opportunity with technology in the education industry. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how education ITDMs are involved in the tech...

By · Sep 20, 2017

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MarketingFit Guide to: Marketing Technology to the Manufacturing Sector

Tasked with advancing operations both physically and technologically, manufacturing IT decision-makers must stay up-to-date on upcoming tech trends – think IoT, artificial intelligence, and robotics. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how manufacturing...

By · Sep 13, 2017

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MarketingFit Guide to: Marketing Technology in the Government Sector

An industry whose responsibilities range from managing small-town tax bills to securing national secrets from cyber attacks, government IT decision-makers have their hands full. Based on key IDG research studies, 2016 Role & Influence of the Technology Decision-Maker and the 2017 Customer Engagement survey, this white paper will provide an understanding of how government ITDMs are involved in...

By · Sep 7, 2017