IDG Enterprise Marketing

This team of storytellers transforms technology marketplace insights into a cohesive narrative to help inform tech marketers of the quickly transforming digital enterprise and the tools available to engage the tech decision-makers making these decisions. With expertise in and enthusiasm for marketing strategy, social media, content marketing, research, analytics and more—all wrapped up in a beautiful design—the IDG Enterprise Marketing team is a relied upon resource and partner with the sales, events, strategic marketing services and editorial teams.

Being marketing savvy is only a small part of what makes this team special. The bond built over food holidays (particularly cheese-based), wine, a fondness of pets and a combination of whacky personalities—a pinch of sarcasm mixed with a lot of laughs—is what keeps this team running.


IDG Enterprise Marketing Department
From left to right: Sue, Joe, Lynn, Alexis, Stephanie, Whitney & Stacey

Articles by IDG Enterprise

State of the CIO 2017

CIO’s 16th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for 2017. This definitive benchmarking survey measures the CIO role in the organization, budgetary responsibilities, business and leadership challenges, and the key skills needed for the job today. Key...

By IDG Enterprise Marketing · Jan 17, 2017

2017 State of the Network

Network World’s State of the Network research is conducted annually to gain a deeper understanding of the network environments within today’s organizations. Results look at how the network professional role evolves, technology adoption trends, investment priorities and challenges taking place in the network. The 2017 study discusses how all of these changes are being managed, and where...

By IDG Enterprise Marketing · Jan 10, 2017

2017 State of the Network Executive Summary

Technology goals and solutions continue to evolve, and network professionals find their roles even more central to their organizations’ transformation. Network World’s 2017 State of the Network survey looks at the role of the network team as new tech investments grow and security awareness heightens, with a focus on network technologies such as software-defined networking, virtualization, converged...

By IDG Enterprise Marketing · Jan 10, 2017

Insights from Inbound: Being Remarkable & Memorable

Getting out of the office to refresh your thinking is one of those activities that we all know we should do more of, but is easier said than done. Having recently attended the Inbound Conference in Boston, the rewards were reinforced by the new ways of thinking, ideas to apply when back in the office and even new words and phrases learned. One new word – edgecrafting – really caught my ear. While...

By IDG Enterprise Marketing · Dec 20, 2016

2017 Global State of Information Security Survey

The 2017 Global State of Information Security Survey was conducted to explore how businesses are embracing a modern approach to threat management and information sharing. Key findings include: Organizations are prioritizing their spending on security initiatives that align with the evolving digital ecosystems. Internet of Things (IoT) is a growing investment area for 2017 and practices to secure the...

By IDG Enterprise Marketing · Dec 7, 2016

10 Security Bloggers to Follow Today

Whether we like it or not, security risks are here to stay and organizations must learn to mitigate threats and implement safe practices. According to the Global State of Information Security Survey 2017, 43% of large businesses are reporting phishing accidents and 59% of organizations said they have increased cybersecurity spending as a result of digitization of their business ecosystem. While providing...

By IDG Enterprise Marketing · Dec 7, 2016

Future Technology Spending Plans – Computerworld Forecast 2017

Each year, Computerworld conducts a study to forecast organizations’ technology spending plans for the upcoming year. According to the 2017 Computerworld Forecast Study, IT organizations are seeking stability even as they increasingly adopt new technologies. Some key findings include: Enterprise organizations (those with 1,000+ employees) expect an increase in technology budgets for the upcoming...

By IDG Enterprise Marketing · Dec 7, 2016

The Connection Between Security and Data & Analytics

Security is a consistent theme when talking about data and analytics, whether it be using data to better monitor and keep tabs on the security of your services, or using security solutions to protect your data. IDG Enterprise’s 2016 Data & Analytics research explains the importance of joining security and data, how organizations are able to use data to secure themselves, and the strategies and...

By IDG Enterprise Marketing · Dec 6, 2016

CIO Tech Poll: Tech Priorities 2017

The 2017 CIO Tech Poll: Tech Priorities study was conducted to gauge for the upcoming year which technology areas will be the focus of IT leaders, and to measure the direction of spending within those categories. Key findings include: Since 2011, IT budgets have been increasing steadily. (Click to Tweet) Adoption of certain tech initiatives and apps/operating platforms shows that while heads of IT...

By IDG Enterprise Marketing · Dec 1, 2016

Today’s Cloud Focus & Motivators

It’s no doubt that the concept of cloud computing has gone from being an emerging technology to a mainstream powerhouse fueled by various services and used among all organizations. IDG Enterprise’s 2016 Cloud Computing research helps explain this shift – ranging from who’s involved in these cloud purchase decisions, the goals they hope to achieve, and the challenges that may be hindering the...

By IDG Enterprise Marketing · Nov 17, 2016