IDG Enterprise Marketing

This team of storytellers transforms technology marketplace insights into a cohesive narrative to help inform tech marketers of the quickly transforming digital enterprise and the tools available to engage the tech decision-makers making these decisions. With expertise in and enthusiasm for marketing strategy, social media, content marketing, research, analytics and more—all wrapped up in a beautiful design—the IDG Enterprise Marketing team is a relied upon resource and partner with the sales, events, strategic marketing services and editorial teams.

Being marketing savvy is only a small part of what makes this team special. The bond built over food holidays (particularly cheese-based), wine, a fondness of pets and a combination of whacky personalities—a pinch of sarcasm mixed with a lot of laughs—is what keeps this team running.


IDG Enterprise Marketing Department
From left to right: Sue, Joe, Lynn, Alexis, Stephanie, Whitney & Stacey

Articles by IDG Enterprise

State of the Network
Network Professionals – Tech Influencers & Collaborators

Based on our past research we know that IT leads the tech purchase process, and more individuals are becoming involved throughout the process. Insight from the 2017 State of the Network research shows that one growing influencer is the network professional. As technology evolves, 87% of network professionals agree that their role is becoming more challenging. And why is this? It could have something...

By IDG Enterprise Marketing · Feb 17, 2017

security and the digital enterprise
Security and the Digital Enterprise

2017 Global State of Information Security Survey Video Digitalization has become critical to every business, but where does security fit in? Bob Bragdon, SVP/publisher of CSO, shares insights from the 2017 Global State of Information Security Survey on how organizations are adopting new cybersecurity and privacy safeguards. In this 7-minute video, learn about new security and privacy regulations, resources...

By IDG Enterprise Marketing · Feb 14, 2017

technology spending plans
What does the Future Hold for Technology Spending Plans?

When trying to engage tech decision-makers effectively, it is vitally important to know their tech priorities and spending plans for the future. But how do you go about finding this information without a crystal ball or time machine? Well luckily Computerworld conducts an annual study to forecast organizations’ future technology spending plans. And according to the 2017 Computerworld Forecast Study,...

By IDG Enterprise Marketing · Feb 9, 2017

Tech Content Marketing
5 Tips to Add Heart to Your Tech Content Marketing

Alyssa has been preparing content marketing assets to promote her cloud solution. Her assets haven’t generated the response she’d like, and she’s finding it downright hard to cut through media noise and clutter. To convince her target they need her solution, she needs a new approach…. One approach for Alyssa to consider is to weave the art of storytelling into her assets. Storytelling has been...

By IDG Enterprise Marketing · Feb 7, 2017

Blog for SEO Changes
Staying Up-to-Date with SEO

I recently spent the weekend with my nephews and they were excited to play a game they made up with me. Some rules made sense and some took a while to get a handle of, and of course the minute I thought I had it all down and was playing fierce and having success, I hit a roadblock. It was a new rule—that they forgot to tell me (or just made up)—and to move to the next level I had to comply. This...

By IDG Enterprise Marketing · Jan 30, 2017

Marketing Intelligence Tools
Insights from Inbound: The Use of Marketing Intelligence Tools

The topics focused on and lessons learned at the various sessions put on at Inbound 2016 were truly inspiring and eye-opening. At a time when news headlines suggest that we are moving backwards on certain issues, Inbound reinforced the positive growth and future that technology can offer organizations, especially the marketing department. Technology, specifically artificial intelligence (AI), was a...

By IDG Enterprise Marketing · Jan 26, 2017

role of cio in business strategy
What is the Role of a CIO in Business Strategy?

The Strategic CIO: Now Ready for Prime Time A White Paper from the 2017 State of the CIO Study As businesses become more dependent on technology for success, exactly what role does a CIO play in the overall business strategy? According to CIO‘s 2017 State of the CIO study, CIOs are finally able to devote more time and energy to strategic activities. While they still need to maintain oversight...

By IDG Enterprise Marketing · Jan 24, 2017

Keeping Your Content Clean

As a marketer, we have all had moments when we burn the midnight oil or hit the office before sunrise to meet a deadline. Grammarly recently did an analysis of the content their service reviews, comparing several content types (email, social, blogs…). The findings: there are fewer mistakes made by early birds compared to the work done by night owls. But it is safe to note, when it comes to social,...

By IDG Enterprise Marketing · Jan 24, 2017

State of the CIO 2017

CIO’s 16th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for 2017. This definitive benchmarking survey measures the CIO role in the organization, budgetary responsibilities, business and leadership challenges, and the key skills needed for the job today. Key...

By IDG Enterprise Marketing · Jan 17, 2017

2017 State of the Network

Network World’s State of the Network research is conducted annually to gain a deeper understanding of the network environments within today’s organizations. Results look at how the network professional role evolves, technology adoption trends, investment priorities and challenges taking place in the network. The 2017 study discusses how all of these changes are being managed, and where...

By IDG Enterprise Marketing · Jan 10, 2017