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IDG Enterprise - An IDG Communications Company

Tag: sales enablement

“Art” vs “Science” of Media: Time to Transition to Science of Media

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap....

The Shift to Sales Enablement

As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their focus from...