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IDG Enterprise - An IDG Communications Company

Tag: sales

Is Your Content as Accessible as It Should Be?

According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations....

Data Services Enhance Search Marketing

Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make...

Are You Nurturing or Nagging?

“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent...

Lead Generation Evolution

We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating...