At DEMO, each company is given just six minutes to demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies … it doesn’t get any more straightforward and fast paced than that.
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View site Learn moreCITEworld serves IT professionals, tech-savvy business leaders, technology providers and investors leading the next generation of business with news, analysis, opinion, strategic guidance, and hands-on tips for embracing consumer technologies in the enterprise.
View site Learn moreAccording to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations....
Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make...
“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent...
Technology is transforming how businesses operate– from big data, mobility, BYOD, cloud, social and beyond– and it’s also driving rapid change in how IT decision-makers (ITDMs) engage with content to meet business needs. The recent Customer Engagement...
Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a daily basis. As we grow in our careers, to a specialized...
Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap....
We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating...
As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their focus from...