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IDG Enterprise - An IDG Communications Company

Tag: lead generation

“Art” vs “Science” of Media: Time to Transition to Science of Media

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap....

Lead Generation Evolution

We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating...

Media Technologies to Watch

We live and work in a fast-paced, increasingly mobile society, where people need to stay connected to the pulse of what is happening in their business and the world in order to stay competitive. As a resource for these information consumers, media companies...

The Shift to Sales Enablement

As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their focus from...