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Keys to an Effective Event Marketing Strategy to Reach Tech Buyers

By IDG Enterprise Marketing· May 20, 2016

Tech marketers get it … events are an important part of a holistic marketing strategy. What gets a little trickier is ensuring flawless execution of that strategy pre-, during, and post-event. So, what does it take to be effective?

The MarketingFit Guide to Events 101 will detail:

  • What tech buyers are looking for from their event experience
  • Industry expert insights on the tech event landscape
  • Types of events most valuable to tech buyers
  • Tactics and metrics used to measure events
  • Tips for making the on-site experience successful

Download the MarketingFit Guide to Events 101 to get the insider knowledge to make the most of your event marketing strategy.


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