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2017 Customer Engagement Research

Digital transformation emphasizes the role of technology in driving business forward. In turn, this puts more pressure on technology decision makers to be aware of new technologies and solutions that will help them drive their business forward. Because of this, they seek out more information as they self-educate. But not just any information.  Tech marketers needs to know what information tech buyers...

By IDG Enterprise Marketing· Mar 8, 2017

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Demand Generation Priorities of Tech Marketers

Technology marketers are focused on developing content to fuel their demand generation efforts. In a recent study content marketing and content creation were ranked as the most critical objective in support of their tech marketing strategy, and aligning content to their demand generation strategy is the #1 area of demand gen investment. Looking specifically at lead gen activity, tech marketers expect...

By IDG Enterprise Marketing· Mar 8, 2017

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Computerworld Forecast Study 2017

The 2017 Computerworld Forecast Study is conducted to determine IT priorities for 2017 in areas such as spending, staffing and technology. New this year, the study takes a closer look at digital disruption and the technologies associated with transformation. Key findings: IT decision-makers mostly plan to keep their current levels of investment in technology steady, with enterprises more likely to...

By IDG Enterprise Marketing· Mar 6, 2017

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State of the CIO 2017

CIO’s 16th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for 2017. This definitive benchmarking survey measures the CIO role in the organization, budgetary responsibilities, business and leadership challenges, and the key skills needed for the job today. Key...

By IDG Enterprise Marketing· Jan 17, 2017

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2017 State of the Network

Network World’s State of the Network research is conducted annually to gain a deeper understanding of the network environments within today’s organizations. Results look at how the network professional role evolves, technology adoption trends, investment priorities and challenges taking place in the network. The 2017 study discusses how all of these changes are being managed, and where...

By IDG Enterprise Marketing· Jan 10, 2017

State of Information Security
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2017 Global State of Information Security Survey

The 2017 Global State of Information Security Survey was conducted to explore how businesses are embracing a modern approach to threat management and information sharing. Key findings include: Organizations are prioritizing their spending on security initiatives that align with the evolving digital ecosystems. Internet of Things (IoT) is a growing investment area for 2017 and practices to secure the...

By IDG Enterprise Marketing· Dec 7, 2016

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CIO Tech Poll: Tech Priorities 2017

The 2017 CIO Tech Poll: Tech Priorities study was conducted to gauge for the upcoming year which technology areas will be the focus of IT leaders, and to measure the direction of spending within those categories. Key findings include: Since 2011, IT budgets have been increasing steadily. (Click to Tweet) Adoption of certain tech initiatives and apps/operating platforms shows that while heads of IT...

By IDG Enterprise Marketing· Dec 1, 2016

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2016 IDG Enterprise Cloud Computing Survey

The 2016 IDG Enterprise cloud research brings to light the powerhouse that cloud computing has become. While traditional cloud models such as SaaS, PaaS and IaaS continue to be staples in organization’s IT environment, businesses are focusing their resources to learn about more recent cloud technologies and find the best fit for hosting their applications – 56% of organizations are still identifying...

By IDG Enterprise Marketing· Nov 1, 2016

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2016 Cloud Computing Executive Summary

Whether it be public, private, hybrid or a mix of various models, the use of cloud computing has expanded into almost every organization and new applications continue to evolve. IDG Enterprise’s 2016 Cloud Computing research touches upon concepts including the cloud models used today and predictions for the future, business goals and investments behind cloud, and the benefits they anticipate from...

By IDG Enterprise Marketing· Nov 1, 2016

Tech Buyer Research
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2016 IDG Enterprise Role & Influence of the Technology Decision-Maker

The 2016 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was conducted to provide in-depth information about the evolving role and influence of IT decision-makers in today’s corporations. The study looks at the different IT Models in use at organizations today and how that effects organizational outlook; explores the shifting roles and influencers within tech purchase...

By IDG Enterprise Marketing· Aug 16, 2016