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State of the Network
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Network Professionals – Tech Influencers & Collaborators

Based on our past research we know that IT leads the tech purchase process, and more individuals are becoming involved throughout the process. Insight from the 2017 State of the Network research shows that one growing influencer is the network professional. As technology evolves, 87% of network professionals agree that their role is becoming more challenging. And why is this? It could have something...

By IDG Enterprise Marketing· Feb 17, 2017

Outsource Your Content Marketing
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Want to Outsource Your Content Marketing? Here’s What Your Content Partner Needs to Know.

You’ve decided to outsource your content marketing. You’ve hired a trusted partner, such as IDG Strategic Marketing Services, to bring your ideas to life.  To hit the mark with the content we develop—whether that’s videos, white papers, blogs, tweets, or infographics—we need your help at the outset. To give us both the best chance of success on all fronts, be sure to consider these questions...

By Barbara R. Call· Feb 14, 2017

technology spending plans
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What does the Future Hold for Technology Spending Plans?

When trying to engage tech decision-makers effectively, it is vitally important to know their tech priorities and spending plans for the future. But how do you go about finding this information without a crystal ball or time machine? Well luckily Computerworld conducts an annual study to forecast organizations’ future technology spending plans. And according to the 2017 Computerworld Forecast Study,...

By IDG Enterprise Marketing· Feb 9, 2017

Tech Content Marketing
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5 Tips to Add Heart to Your Tech Content Marketing

Alyssa has been preparing content marketing assets to promote her cloud solution. Her assets haven’t generated the response she’d like, and she’s finding it downright hard to cut through media noise and clutter. To convince her target they need her solution, she needs a new approach…. One approach for Alyssa to consider is to weave the art of storytelling into her assets. Storytelling has been...

By IDG Enterprise Marketing· Feb 7, 2017

Blog for SEO Changes
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Staying Up-to-Date with SEO

I recently spent the weekend with my nephews and they were excited to play a game they made up with me. Some rules made sense and some took a while to get a handle of, and of course the minute I thought I had it all down and was playing fierce and having success, I hit a roadblock. It was a new rule—that they forgot to tell me (or just made up)—and to move to the next level I had to comply. This...

By IDG Enterprise Marketing· Jan 30, 2017

Marketing Intelligence Tools
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Insights from Inbound: The Use of Marketing Intelligence Tools

The topics focused on and lessons learned at the various sessions put on at Inbound 2016 were truly inspiring and eye-opening. At a time when news headlines suggest that we are moving backwards on certain issues, Inbound reinforced the positive growth and future that technology can offer organizations, especially the marketing department. Technology, specifically artificial intelligence (AI), was a...

By IDG Enterprise Marketing· Jan 26, 2017

Secuirty a business mandate
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Security: A Business Mandate

If we’ve learned nothing else over the past several years, I hope that we’ve at least come to understand that security is everyone’s responsibility. At CSOonline.com, story after story has documented how the largest and most impactful security events have been facilitated by poor security practices, or even simple security oversights. These don’t just occur in the core of our computing environments,...

By Bob Bragdon· Jan 24, 2017

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Keeping Your Content Clean

As a marketer, we have all had moments when we burn the midnight oil or hit the office before sunrise to meet a deadline. Grammarly recently did an analysis of the content their service reviews, comparing several content types (email, social, blogs…). The findings: there are fewer mistakes made by early birds compared to the work done by night owls. But it is safe to note, when it comes to social,...

By IDG Enterprise Marketing· Jan 24, 2017

Context in Content Marketing
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Context Marketing – the Essential Complement to Content Marketing

Google the word “context” and here’s the definition: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. Context is essential in communication. A comment, idea, or opinion that’s delivered without context often feels socially awkward, as in “where did that come from?” If you’re on the receiving end you’ve...

By Barbara R. Call· Jan 5, 2017