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9 Enterprise Tech Trends for 2017 & What They Mean for Marketing

Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech trends for 2017 and the years ahead. Check them out for yourself and learn which technologies you need to get up to speed on when meeting with your tech customers. View video highlighting the technologies and how they are...

By IDG Enterprise Marketing· Mar 23, 2017

Targeted Marketing
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Driving More Personalized and Targeted Marketing Strategies

Since launching Pipeline Activator two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a moment in time. IDG understands how data evolves, and our ongoing research programs make our first-party data the industry’s most recent and relevant. As the world’s largest media, data, and marketing services...

By Brian Glynn· Mar 22, 2017

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2017 B2B Video Marketing Trends

It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by and waiting to give video a try–they are jumping in, with 89% already using video in their content marketing plans² to engage their customers. And this tactic seems to be working with 69% of them finding video to be one of their most effective content marketing tactics. So...

By IDG Enterprise Marketing· Mar 21, 2017

Interactive Digital Experience
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What’s Next for Content Marketing? The Interactive Digital Experience.

We live in a visual world. Gone are the days of black and white columns of type. Today’s modern culture expects—even demands—visual presentation. Or visual clues. Or just visual content to play with, interact with, and disseminate. For B2B marketing experts, we know words can’t be written in a vacuum, without considering the digital presentation. This is true whether you’re talking about...

By Barbara R. Call· Mar 16, 2017

Pipeline Activator
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Driving Productivity and Increasing Effectiveness of Your Sales Efforts

Last week, IDG announced the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients. I am excited that we have expanded IDG’s account-based marketing solution to the even greater benefit of our clients. IDG designed Pipeline Activator for technology sales and marketing professionals who want to drive...

By Matthew Smith· Mar 15, 2017

Improving Content Marketing with AI
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The Next Wave: Improving Content Marketing with AI

There’s a trending topic getting the growing attention of tech marketers – Artificial Intelligence (AI). The concept has been around for decades and most of us use it everyday without thinking about it. However, AI represents the next wave in marketing innovation for tech marketers and will become more prevalent in 2017 and beyond. AI is a collection of technologies and algorithms that do things...

By Gordon Plutsky· Mar 10, 2017

Using Events as a Primary Channel in Your Content Marketing Strategy
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Using Events as a Primary Channel in Your Content Marketing Strategy

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a peer. With 38% of IT decision-makers (ITDMs) preferring to receive advice in-person...

By IDG Enterprise Marketing· Mar 8, 2017

Pipeline Activator
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Announcing Pipeline Activator from IDG

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients. Available via subscription, Pipeline Activator from IDG is the latest addition to ABM360TM. IDG launched ABM360, its comprehensive account-based marketing suite as the only global account-based marketing solution...

By Josh London· Mar 8, 2017

Chief Marketing Technologist
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Marketing Career Path – Is Your Next Role Chief Marketing Technologist?

Digital Transformation…Marketing Automation…Data & Analytics…Artificial Intelligence…To not only succeed, but thrive, organizations are taking a digital centric approach, and marketers are in the thick of it. Fortunately, marketers have a partner in the CIO when making tech decisions. In fact, 93% of CIOs said they are involved in MarTech purchases¹. But as technology continues to drive...

By IDG Enterprise Marketing· Mar 2, 2017

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Publisher-as-Agency? Nothing Wrong with That

We’ve been talking for some time about how brands are becoming publishers. We’ve also been hearing about how publishers are becoming agencies. Not everyone is happy with this evolution. Scott Donaton, chief content officer at Digitas, recently stated his case for why publishers should stop “masquerading” as ad agencies. Donaton seems unhappy that publishers are launching brand studios or building...

By Rob O'Regan· Feb 22, 2017