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Do’s and Don’ts of Data Visualization

With a variety of charts and design elements commonly used today, properly representing data can be a challenge. Research can be misinterpreted and confusion takes place, resulting in unsuccessful content. To help you effectively and efficiently report data, Jami Oetting, Content Marketing Strategy Manager at HubSpot, outlines how to decide which type of chart to use depending on your data set. Some...

By IDG Enterprise Marketing· Oct 18, 2016

Content Marketing Growth
Content Marketing Grows Up – Sort Of

The Content Marketing Institute’s latest benchmark study, released last week, paints a largely positive picture of the progress B2B marketers are making with their content marketing efforts. But there are a few red flags in the results that underscore ongoing challenges – and opportunities for marketers to improve their content-driven strategies. The CMI study, an annual must-read for content marketers,...

By Rob O'Regan· Oct 7, 2016

Tech Influencer Network
Why We’re Creating a Tech Influencer Network for the Next Phase Of Content Marketing

Technology marketers are pretty much all-in on content marketing – but less than one-third feel they’re effective at it. Many are struggling to deliver a consistent rhythm of credible content that resonates with the IT and business decision-makers they’re targeting. IDG’s 2016 Customer Engagement study underscores the challenges that technology marketers face in getting the attention of IT...

By Rob O'Regan· Sep 29, 2016

Future Marketers
Want to Excel at Content Marketing? Be Sure to Hire Experts in Emerging Technologies

A few weeks back I wrote about the future of content marketing, predicting that “tomorrow’s marketing content will be highly visual, often interactive, personalized whenever possible, and 100% mobile optimized.” To me, interactive content marketing has the biggest “cool” factor, as it usually involves blending together one or more emerging technologies with design, enthusiasm, and some form...

By Barbara R. Call· Sep 27, 2016

State of the CIO 2017

For those of you familiar with our flagship State of the CIO report, this is the time of year when we field the survey that we use to collect the data from which we glean the insights for our annual look at the status of IT leaders in the business world. We do a lot of research here at CIO, but perhaps none of our projects is as widely anticipated as State of the CIO. The results of this survey give...

By Adam Dennison· Sep 20, 2016

Out of Office Tips
Making Your Email Signature and Out of Office Message Work Harder

Marketers have a pretty strong track record for finding ways to promote products and services to captive audiences…adding TVs to elevators and taxis for commercials, branding on airplane tray tables, and yes, even signs on the back of bathroom stall doors. However, sometimes people overlook the opportunity to share subtle (and not so subtle) messaging in every day communications, like email signatures...

By IDG Enterprise Marketing· Sep 20, 2016

customization disconnect
Customization Disconnect?

Customizing content to align with your target audiences’ information needs is one of the most effective ways to cut through the clutter and get people to engage with you. In fact, 92% of IT decision-makers (ITDMs) value tailored content (up from 83% in 2014).1 This highlights the complexity of tech marketing because it adds layers to your content development and it leaves open the question of how...

By IDG Enterprise Marketing· Sep 17, 2016

Building Marketing Analytics Strategies
How to Create a Marketing Analytics Plan

Everyone in B2B marketing is talking about the importance of data & analytics, measurement, KPIs, ROI and other metrics based tactics. However, it often remains an afterthought or done in a reactive manor to report to management on a campaign. With data becoming more integral for tech marketers, it is time to adopt a more formal process; and to develop an analytics strategy and plan for your marketing...

By Gordon Plutsky· Sep 13, 2016

Keyboard Shortcuts for Social Media

We all know that social media is a crucial part of any marketing plan. But when something takes as much time and effort as managing your social media accounts, wouldn’t it be great to have a few shortcuts to help save time? Well, Makeawebsitehub.com put together a very handy infographic that shows keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr and Google+. Check it out: Social Media Keyboard...

By IDG Enterprise Marketing· Aug 23, 2016

10 Data & Analytics Bloggers to Follow Today

Data is the new currency in our always changing technology environment, but it’s not easy to harness that data, or create value from it. According to the IDG Enterprise 2016 Data & Analytics research, only 26% of organizations have already deployed their data-driven projects, and 43% are still planning their data implementations. As marketers of data focused products and solutions, it is essential...

By IDG Enterprise Marketing· Aug 10, 2016