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Using Events as a Primary Channel in Your Content Marketing Strategy
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Using Events as a Primary Channel in Your Content Marketing Strategy

Businesses are moving from fast paced to hyper speed, and technology is a leading factor in this advancement. To keep up, CIOs and their teams rely on peers for best practices and advice on everything from successes to hiccups. In fact, the number one factor that creates trust in information is the recommendation of a peer. With 38% of IT decision-makers (ITDMs) preferring to receive advice in-person...

By · Mar 8, 2017

Smart Content Marketing + Sales Enablement + Marketing & Sales Alignment = Customer Experience (CX)
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2017 Customer Engagement Research

Digital transformation emphasizes the role of technology in driving business forward. In turn, this puts more pressure on technology decision makers to be aware of new technologies and solutions that will help them drive their business forward. Because of this, they seek out more information as they self-educate. But not just any information.  Tech marketers needs to know what information tech buyers...

By · Mar 8, 2017

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State of the CIO 2017

CIO’s 16th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for 2017. This definitive benchmarking survey measures the CIO role in the organization, budgetary responsibilities, business and leadership challenges, and the key skills needed for the job today. Key...

By · Jan 17, 2017

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CIO Tech Poll: Tech Priorities 2017

The 2017 CIO Tech Poll: Tech Priorities study was conducted to gauge for the upcoming year which technology areas will be the focus of IT leaders, and to measure the direction of spending within those categories. Key findings include: Since 2011, IT budgets have been increasing steadily. (Click to Tweet) Adoption of certain tech initiatives and apps/operating platforms shows that while heads of IT...

By · Dec 1, 2016

how technology purchase decisions are made
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Learn How Technology Purchase Decisions Are Made

“Enterprise Technology Decisions Become a Business Priority” – a white paper from IDG Enterprise’s 2016 Role & Influence of the Technology Decision-Maker Study The days of technology purchases being made in a silo by just the IT department have come to an end. Technology purchase decisions are now very much a whole business issue as shown by the results of the 2016 IDG Enterprise...

By · Sep 7, 2016

Tech Buyer Research
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2016 IDG Enterprise Role & Influence of the Technology Decision-Maker

The 2016 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was conducted to provide in-depth information about the evolving role and influence of IT decision-makers in today’s corporations. The study looks at the different IT Models in use at organizations today and how that effects organizational outlook; explores the shifting roles and influencers within tech purchase...

By · Aug 16, 2016

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CIO Tech Poll: Economic Outlook 2016

The 2016 CIO Tech Poll: Economic Outlook study was conducted to gauge how current economic conditions are effecting IT spending plans among IT leaders. Key findings include: IT investments are leveling off as more heads of IT are keeping their budgets the same than are increasing them in the next 12 months. Newsworthy security breaches are increasing tech investment plans as heads of IT are increasing...

By · May 4, 2016

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Enterprise Architects: The Power Behind the IT Throne

This white paper takes a first-hand look at Network World’s Enterprise Architect Tech Persona research, which highlights the strategic role of enterprise architects; from their involvement in the tech purchase process, to their influence and ongoing conversations with IT and business. This white paper will: Explain how architects translate business needs into technology strategies. Provide...

By · Apr 20, 2016

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Content Customization Comes to the Fore

The Content Customization Comes to the Fore white paper takes a comprehensive look at the IDG Enterprise 2016 Customer Engagement research to better understand the content preferences of the tech buyer. The results show the importance of unbiased content as well as the credibility boost content receives when it is shared by a peer, whether it be digitally, socially or in person. This white paper...

By · Mar 15, 2016