Mobility Study: Mobile Phone & Tablet Adoption and Usage

The 2012 IDG Mobility Survey was designed to explore the adoption and use of mobile devices, specifically smartphones and tablets.

Key Findings Include:

  • Although Blackberry is the dominant presence in enterprise organizations, it is losing momentum in the personal market.
  • When choosing a brand, the top three attributes consist of functionality (65%), ease of use (46%) and cost (42%).
  • Phone calls, SMS/text messaging, and email still remain high on the list of uses for mobile phones.
  • Although over half (54%) are comfortable or possibly comfortable with sharing personal data/contact details in order to access content on their mobile phones, there is more confidence in sharing personal information over a tablet device, email address only (60%) and business card details (40%).
  • Two thirds (62%) report that they use their tablet for work, but only 13% of respondents have tablets provided to them by their company.
  • The top three uses for tablets are web browsing (92%), reading emails (84%) and using tablet apps (77%).

The 2012 IDG Mobility Survey was conducted between March and May 2012 across IDG Enterprise brands (CIO, Computerworld, InfoWorld, ITworld and Network World) via pop-ups on sites, through newsletters and email invitations, and the brands’ LinkedIn groups. Results are based on 890 respondents across the IDG Enterprise audiences and 20,740 globally.

For more information on this study, view the excerpt below. To receive the complete study results contact Sue Yanovitch.