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2017 Customer Engagement Research

Digital transformation emphasizes the role of technology in driving business forward. In turn, this puts more pressure on technology decision makers to be aware of new technologies and solutions that will help them drive their business forward. Because of this, they seek out more information as they self-educate. But not just any information.  Tech marketers needs to know what information tech buyers...

By · Mar 8, 2017

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Demand Generation Priorities of Tech Marketers

Technology marketers are focused on developing content to fuel their demand generation efforts. In a recent study content marketing and content creation were ranked as the most critical objective in support of their tech marketing strategy, and aligning content to their demand generation strategy is the #1 area of demand gen investment. Looking specifically at lead gen activity, tech marketers expect...

By · Mar 8, 2017

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2017 State of the Network Executive Summary

Technology goals and solutions continue to evolve, and network professionals find their roles even more central to their organizations’ transformation. Network World’s 2017 State of the Network survey looks at the role of the network team as new tech investments grow and security awareness heightens, with a focus on network technologies such as software-defined networking, virtualization, converged...

By · Jan 10, 2017

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Future Technology Spending Plans – Computerworld Forecast 2017

Each year, Computerworld conducts a study to forecast organizations’ technology spending plans for the upcoming year. According to the 2017 Computerworld Forecast Study, IT organizations are seeking stability even as they increasingly adopt new technologies. Some key findings include: Enterprise organizations (those with 1,000+ employees) expect an increase in technology budgets for the upcoming...

By · Dec 7, 2016

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2016 Cloud Computing Executive Summary

Whether it be public, private, hybrid or a mix of various models, the use of cloud computing has expanded into almost every organization and new applications continue to evolve. IDG Enterprise’s 2016 Cloud Computing research touches upon concepts including the cloud models used today and predictions for the future, business goals and investments behind cloud, and the benefits they anticipate from...

By · Nov 1, 2016

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Data & Analytics 2016 Executive Summary

Organizations continue to see the transformative possibilities of data and analytics, but as more companies collect an always-increasing amount of data, they’re actively looking for ways to derive additional value from it. IDG Enterprise’s 2016 Data & Analytics research goes deeper into this process to find out organization’s next steps. Download our executive summary for an...

By · Jul 29, 2016

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Keys to an Effective Event Marketing Strategy to Reach Tech Buyers

Tech marketers get it … events are an important part of a holistic marketing strategy. What gets a little trickier is ensuring flawless execution of that strategy pre-, during, and post-event. So, what does it take to be effective? The MarketingFit Guide to Events 101 will detail: What tech buyers are looking for from their event experience Industry expert insights on the tech event landscape Types...

By · May 20, 2016

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B2B Tech Marketer’s Content Marketing Practices Research 2016

Content marketing is more than just a buzz word for tech marketers. In fact, it is ingrained in marketing strategies for 95% of B2B tech marketers. To understand how these strategies are built, what is being measured, and overall what is working, IDG sponsored research conducted by Content Marketing Institute and MarketingProfs: 2016 B2B Technology Trends, North America. Key highlights from the study...

By · May 6, 2016

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Computerworld Forecast Study 2016

IT organizations have finally reclaimed the ground they lost in the Great Recession and are moving forward with an eye to growth. That’s the message of the 2016 Computerworld Forecast Study, conducted annually to determine IT priorities in areas such as spending, staffing and technology. Contents: Cautious Budgetary Optimism Spending Choices Projects, Priorities, and Business Goals Chasing Innovation IT...

By · Dec 14, 2015