Utilizing The 4Cs
The 4Cs methodology – Content, Community, Conversion and Conversion – is the lens used to ensure that engagement between buyers and sellers is at the core of our innovation and product development strategy. Within today’s media environment, buyers are able – and expecting – to access information anytime, anywhere. It is essential for marketers to cut through that clutter. Learn more about the evolving media landscape by listening to the webcast in the player above, or downloading our white paper.
Strategic Content Services
Strategic Content Services is the perfect content solution for technology marketers who publish via their own platforms and channels in an effort to attract, educate and engage IT audiences directly. We leverage our expertise in creating content for the IT audience (targeting a specific segment, topic, or industry) and expand on that value by delivering content that is designed to optimize the power of the Web.
Lead Services
Knowledge is power, and nowhere is that more important than when you’re talking about customers. Advances in technology can be used to tie the lead ecosystem together and help marketer’s make smarter campaign decisions and produce more effective leads to move their business forward. Because of our readers’ engagement with our content, we can better target and engage your prospects. Our lead-focused services will take you from attracting the right audience, all the way through lead nurturing to optimize your campaigns.
Sample Programs: Features & Benefits Use this tool to chart your audience needs
| Sample Programs | Brand Awareness | Community Builder | Custom Content | Lead Generation | Mobile Access |
Research | Social Footprint | Thought Leadership |
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| White Paper/Case Study |  |
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| Market Pulse | |
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| Community Works | |
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| Knowledge Vault | |
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| White Paper Configurator | |
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| Custom Content | |
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| Benchmarking Tools | |
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| Custom Events | |
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