Our editorial teams have a laser-like focus on the information needs of their readership, building a loyal and engaged following for each of the publications. This results in an audience that takes the time to read each issue and engage with the content. For IT marketers, our access to these audiences, and ‘trusted source’ status, translates to a shorter path for you to engage with customers and prospects.
Developed by the same editorial teams that bring you the publications and websites, our topic-specific digital issues drill deep into identified areas of interest. Messages are surrounded with pertinent content providing readers with actionable information and solutions – the perfect combination–in a cohesive digital package. The immediacy of the digital format provides a direct response for readers seeking more depth, and a lead generation mechanism for marketers.
Custom magazines – print or digital – create a meaningful platform for marketers to engage and build trusting relationships with customers and prospects. They can be used to create a one-time impact around a specific topic, or an ongoing educational channel and brand awareness vehicle to build thought leadership with your customers. Whatever your goal, IDG Enterprise has the deep content and audience expertise you need, along with established distribution channels.
Contact us today to put our dynamic editorial packages and audience engagement to work in your next campaign.