Tag Archives: social media

Evolve to Where Your Customers Are

Media audiences continue to embrace new technologies and social media and react positively to sophisticated and targeted content. This provides media producers and marketers the opportunity to engage their target audience using the technologies that they are spending time with. … Continue reading

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Three CIO Forums for Peer-to-Peer Resources

CIOs find guidance from their peers to be of the highest value. Here are three forums provided by CIO magazine where CIOs can connect with one another. As much as we like to think that CIO magazine provides you all … Continue reading

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Benefits of Building a Loyal Peer Community

Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a daily basis. As we grow … Continue reading

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“Art” vs “Science” of Media: Time to Transition to Science of Media

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap. According to a recent … Continue reading

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Top Ten Business Predictions for 2011

It’s the time of year for bold and brazen predictions, so I’m jumping on the bandwagon with my forecast of the Top 10 trends, priorities and events of 2011:

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Social Media: Amplifying your Voice

Professional and personal communications are evolving with the growing number of social media tools and mobile applications available. Individuals are willing to share their lives with the world and are expecting instant response to their tweets and posts on social … Continue reading

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Media Technologies to Watch

We live and work in a fast-paced, increasingly mobile society, where people need to stay connected to the pulse of what is happening in their business and the world in order to stay competitive. As a resource for these information … Continue reading

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