Tag Archives: sales enablement

“Art” vs “Science” of Media: Time to Transition to Science of Media

Posted on January 25, 2011 by mfriedenberg

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap. According to a recent … Continue reading →

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The Shift to Sales Enablement

Posted on May 25, 2010 by mfriedenberg

As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their … Continue reading →

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