Subscribe
Follow me on Twitter
-
Recent Posts
Categories
Tags
Archives
Recent Comments
Category Archives: media
Evolve to Where Your Customers Are
Media audiences continue to embrace new technologies and social media and react positively to sophisticated and targeted content. This provides media producers and marketers the opportunity to engage their target audience using the technologies that they are spending time with. … Continue reading
Communication, Commerce, Consumption and Creation in the Mobile Device Ecosystem
We are an increasingly active society and we expect mobile technology to keep up and provide the information we want at the tips of our fingers. Activities we could not have envisioned even three years ago, are common-place expectations of … Continue reading
Posted in media, mobile, technology
Leave a comment
Top 5 Questions to Ask When Setting Your Mobile Strategy
Mobile is no longer just a consumer or Gen-Y platform, but a pervasive force in business today. In fact 77% of IT executives think mobility is very important/important as an enabler of business innovation, and 45% of enterprise organizations’ IT … Continue reading
Benefits of Building a Loyal Peer Community
Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a daily basis. As we grow … Continue reading
“Art” vs “Science” of Media: Time to Transition to Science of Media
Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap. According to a recent … Continue reading
Posted in media
Tagged content, lead generation, marketing, mobile, sales enablement, social media
Leave a comment
Lead Generation Evolution
We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating high quality leads is the most pertinent marketing challenge for their orgranization.¹ Quantity and quality are two very different goals and meeting the demand for quality requires efforts by marketers as well as resources from the channel partners they select. Continue reading
Posted in media
Tagged content, lead generation, lead nuturing, lead scoring, marketing, sales
Leave a comment
Social Media: Amplifying your Voice
Professional and personal communications are evolving with the growing number of social media tools and mobile applications available. Individuals are willing to share their lives with the world and are expecting instant response to their tweets and posts on social … Continue reading
Media Technologies to Watch
We live and work in a fast-paced, increasingly mobile society, where people need to stay connected to the pulse of what is happening in their business and the world in order to stay competitive. As a resource for these information … Continue reading
Posted in media, technology
Tagged advanced data services, lead generation, mobile, social media, video
Leave a comment
The Shift to Sales Enablement
As the media economy begins to show signs of life, a new marketing mindset is subtly bubbling to the surface. As I’m out speaking with technology marketers, it is becoming more and more apparent that marketers are quickly broadening their … Continue reading
