Target and nurture tech buyers.

TARGETING

Your customer personas outline who you want to reach, but knowing and doing are two separate things. Let us help you. We have built the strongest relationships with technology decision-makers through our editorial properties, and when you combine that with our 1st party data and 3rd party data, we are able to deliver your message to your target, at the right time, paving the road for future communications and engagement.

Targeting

Influencing the buying process from the start.

Buyers provide clues into what solutions they are interested in through articles they read, tools they download and searches they conduct. This creates an actionable data footprint, but how do you access that intelligence to target the right message at the right time to the right buyers? Our targeting programs help you do just that. Let our data help you market smarter.

Premium Data Services

Improve your marketing efforts by targeting our premium site visitors using our robust 1st party data combined with 3rd party data and expanded reach through a premium ad network, the IDG TechNetwork. Maximize your branding campaign by layering on filters such as, company size, industry and purchase intent, to your taxonomy focus.

Account Based Marketing

Leveraging digital display, demand generation and data solutions, Account Based Marketing helps identify purchasing intent to build stronger relationships with customers and prospects. Providing personalized interactions at scale, targeted account lead generation and enhanced nurturing, our programs move leads through the sales funnel.

BANT

If your leads need additional qualification before going to sales, use our telemarketing team to uncover purchase intent with our Budget, Authority, Need and Timing questions. This knowledge will be key to determine a nurture path.

Programmatic

More science than art, programmatic buying shines a light on audience targeting. Our programmatic premium services marry the efficiencies of automation with the control and premium audience only available by working directly with us.

Sources: 2016 IDG Enterprise Customer Engagement Research; eMarketer, Oct 2015