We already know your customer.

The customer journey begins before you ever know there is interest in your solution. Your customers are researching solutions by delving into content. Does your content educate, encourage further action and open the door for conversations?

Share your message where tech decision-makers are turning for trusted and reliable tech insights–within our portfolio of leading tech brands. Whether we help build your converged marketing strategy, create assets, or target your messaging to the right people, we have the right environments and platforms to foster that engagement.

We have the right mix of media and marketing services products to attract and engage these informed buyers–everything you need to reach your customers and prospects as they start, and navigate their buyer’s journey.

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Engage throughout the customer journey

Integrated Media

Our editorial team produces content that informs and influences technology strategy and solution decisions. Align your message with this must read content through digital advertising, native and topical deep dive sponsorships.

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Targeting

Target customers strategically, and scale appropriately, by combining our unparalleled 1st party data with 3rd party data. Reach the right buyer at the right time with demand gen, account based marketing, BANT, or programmatic.

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Marketing Services

As an extension of your team, with exclusive access to premier B2B tech buyers through our brands, we can build content, lead social engagement, conduct research, produce microsites, create and syndicate videos and more.

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Events

Peers are a top resource for tech decision-makers and events is where they network best. Foster peer relationships and join the conversation by sponsoring a national or regional event. Or create your own custom event for exclusive share of voice.

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Alliance Marketing Services

Your customers appreciate how well your solutions integrate with your partners; now let us help you do the same with your marketing message. Together, let’s bridge your messaging with unified content, social engagement, events and training.

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Sales Enablement

Marketing and sales alignment is critical to ensure a smooth transition from “lead” to customer. Through sales training and data, demand gen and multi-touch programs that nurture leads through the purchase journey, we can help you enable sales for success.

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