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IDG Enterprise - An IDG Communications Company

SmartAds

Ad units that integrate branding, lead gen, mobile, social and video to drive optimal engagement and visibility are, well… smart. Our focus is on increasing ad engagement by creating interactive formats built to deliver advertisers’ content in a compelling way. Visit our demo page to see SmartAds in action.

Mobile B2B

Connecting buyers and sellers – the B2B ecosystem – through the continuous development and innovative design of products for mobile use is the wave of NOW.
IT professionals expect to access information anytime, anywhere, and our mobile programs put advertisers’ messaging right into the hands of this influential audience. Visit our demo page to see mobile ad units. Visit our demo page to see our mobile ad units.

Enhanced Lead Programs

The unmatched breadth of relevant content on our sites allows us to examine each visitor’s areas of interest – what they are researching and reading about. By layering lead generation, targeting, scoring and nurturing over that content consumption, we can provide additional purchase process and engagement information about customers and prospects to optimize your campaigns. More information available here.

For more digital and integrated programs, click over to our marketing services area.

Position Matrix Use this tool to chart your audience needs

Brand
Position Strategic Financial Management Business Technology Leadership Peer Perspective. IT Leadership. Business Results. Business Risk Leadership Modernizing Enterprise IT The Trusted Exchanged for Connected IT Pros The Connected Enterprise
Unique visitor/month 41,236 766,800 3.19 million 187,462 1.10 million 669,871 1.66 million
Page views/month 73,310 3.5 million 9.18 million 513,215 3.93 million 1.21 million 5.95 million

*Omniture data, 6-month average, January 2011-July 2011. (CFOworld launched in February 2011 and therefore has a 5-month average.)

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