SmartAds®
Ad units that integrate branding, lead gen, mobile, social and video to drive optimal engagement and visibility are, well… smart. Our focus is on increasing ad engagement by creating interactive formats built to deliver advertisers’ content in a compelling way.
Mobile B2B
Connecting buyers and sellers – the B2B ecosystem – through the continuous development and innovative design of products for mobile use is the wave of NOW. IT professionals expect to access information anytime, anywhere, and our mobile programs put advertisers’ messaging right into the hands of this influential audience.
Enhanced Lead Programs
The unmatched breadth of relevant content on our sites allows us to examine each visitor’s areas of interest – what they are researching and reading about. By layering lead generation, targeting, scoring and nurturing over that content consumption, we can provide additional purchase process and engagement information about customers and prospects to optimize your campaigns.
Position Matrix Use this tool to chart your audience needs
| Brand |  |
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|---|---|---|---|---|---|---|---|---|
| Position | Strategic Financial Management | Business Technology Leadership | Consumerization of IT in the Enterprise | Peer Perspective. IT Leadership. Business Results. | Business Risk Leadership | Modernizing Enterprise IT | The Trusted Exchanged for Connected IT Pros | The Connected Enterprise |
| Unique visitor/month | 26,216 | 903,714 | 287,440 | 3.6 million | 210,329 | 1.4 million | 904,492 | 1.4 million |
| Page views/month | 58,394 | 4.2 million | 161,741 | 7.8 million | 639,258 | 4.2 million | 1.5 million | 4.7 million |
*Omniture data, 6-month average, April 2012-September 2012; CITEworld 3-month average, January-March 2013.