EXPLORE OUR BRANDS
  • ComputerWorld

    Computerworld provides a peer based look at the convergence of IT and business goals, focusing on transformational technologies and trends, analysis of news, and best practices for implementing technology to achieve desired business outcomes.

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  • InfoWorld

    InfoWorld helps IT professionals modernize their architecture, processes, applications, and infrastructure with advice and analysis written by a unique group of experts who test, deploy, and manage enterprise technology, providing provocative assessments of emerging trends.

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  • NetworkWorld

    Network World is the premier provider of information and insight for Network and IT Executives. With news, opinion and analytical tools for key decision makers, Network World offers a powerful combination of audiences and resources.

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  • CIO

    CIO serves the enterprise community of CIOs with peer insight and expertise on Business Strategy, Innovation, and Leadership. Partnering with CIO provides unparalleled Access, Insight, and Conversation with this audience to build relationships.

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  • Demo

    At DEMO, each company is given just six minutes to demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies … it doesn’t get any more straightforward and fast paced than that.

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  • CSO

    CSO equips security executives and practitioners confronting all operational risk management disciplines with information of unparalleled depth, insight, peer perspective and opinion, keeping them ahead of the evolving threats and challenges to their businesses.

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  • CIO Executive Council

    The CIO Executive Council is committed to providing a peer-to-peer forum for technology executives to connect, further develop as leaders, and together advance the profession.

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  • ITworld

    Utilizing an advanced social platform, ITworld allows to today’s most connected IT Professionals to learn, exchange and advance new ideas as they deploy the next generation of enterprise technologies.

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  • CFOworld

    CFOworld serves as a deep financial information resource for senior corporate finance and business executives to help them achieve strategic business goals and advance their careers.

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  • CFOworld

    CITEworld serves IT professionals, tech-savvy business leaders, technology providers and investors leading the next generation of business with news, analysis, opinion, strategic guidance, and hands-on tips for embracing consumer technologies in the enterprise.

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IDG Enterprise - An IDG Communications Company

Converged Media

When we talk about paid, earned and owned media, paid refers to advertising, earned is the publicity one derives via means outside of advertising, and owned is any channel that the brand or company controls.

However, there is no longer a difference between these channels. In today’s world, all channels have converged: paid informs owned; owned informs earned, and so on. Now it’s all just media.

Paid, Earned and Owned

Effective Marketing Using the 4Cs

We create unique, powerful opportunities for tech marketers to engage with our communities – with the goal of redefining how you become a relevant part of conversations driving organizational agendas and product development forward. Our 4Cs approach uses Content, Community, Conversation and Commerce to interact with your target across converged media – at the right time, in the right way.

4Cs

Converged Marketing

The transformation in the way marketers look at media is creating a new marketing model called Converged Marketing.

IDG Enterprise layers the 4Cs (Content, Community, Conversation and Commerce) across all media, supplying advertisers with the tools they need to connect with their audiences no matter where those audiences are, or what platform or device they are using.

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Connecting Content and Sales

Are you looking to create distinctive and high impact content marketing campaigns that create high levels of engagement? This whitepaper provides important insights into the role of content in the IT purchase process—and reveals the secrets to delivering trustworthy, engaging content.

Download Whitepaper

Bringing Method to Media Madness

Innovations in the platforms and tools used to create and share information have created a new paradigm for business communication and collaboration. This white paper will help
you better understand how IT decision-makers are using media - and what it means for IT marketers.

Download Whitepaper

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