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IDG Enterprise - An IDG Communications Company

Category: Research

Tech Changes Pose Security Challenges and Opportunities

Security vendors are doing a great job meeting the needs of their customers, according to a recent study conducted by CSO. The majority of respondents said they were either very satisfied or satisfied with the quality and relevance of products (79%) and...

Realizing the Value of Favorable Customer Relationships

As an IT marketer, you must reach several people, in a variety of functional areas, across key channels to get your message heard, according to IDG Enterprise’s annual Role & Influence study. The number of influencers for major technology purchases...

IT Marketers: Secure Your Place in the Cloud

One-third of current IT budgets are allocated to cloud computing solutions, and 63% of budgets for cloud-based services will increase over the next 12 months, according to a recent study by IDG Enterprise on cloud computing trends. On average, organizations...

Understanding How Tech Buyers Use Social Media

Late last year, IDG conducted two studies – one to gain insight into how tech buyers engage with tech content in multiple environments, and another to understand tech marketers’ priorities in each area.¹ At a broad level the research confirmed...

Why the Uptick in UC&C Adoption Now?

A recent IDG Enterprise survey on Unified Communications and Collaboration (UC&C) solutions revealed an uptick in adoption and investments in the next three years — specifically in enterprise organizations — demonstrating the value placed on integrating...

IT: The Constant Within Economic Unrest

Given the macroeconomic roller-coaster we’ll all witnessing, it’s difficult to say definitively how economic events will impact an organization’s IT budget. Understandably, when issues such as overseas instability emerge as a pressing concern, people...

Are Consumer Devices Taking Over the Workplace?

In March 2012, IDG Enterprise will be holding its first enterprise conference entirely devoted to the consumerization of IT in the enterprise. At CITE Conference & Expo, IT decision-makers are going to look at and discuss the arising concerns, growing...

Become More Than Just a Vendor. Become a Partner.

IT marketers recognize that traditional IT decisions have been elevated to business decisions as transformative technologies are increasingly being applied to generate business opportunity and revenue growth. This development has increasingly engaged...