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IDG Enterprise - An IDG Communications Company

CMO Numbers that Count

The CIO/ CMO Disconnect: Is Rogue IT a Threat to this Partnership?

Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent study on the CIO/CMO Partnership, there does appear to...

The CIO/CMO Imperative

Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles are growing at a rapid pace. IDC predicts that “the...

Reenergize Your Partner Marketing Efforts

Alliance Partner initiatives have again become a critical marketing tactic as IT vendors work to establish the strategic value of their solutions, by bringing two or more companies together to meet a customer’s objectives. Each partner brings their...

Dig Deeper for Cloud Investment Decisions

Seventy-five percent of organizations are now confident in their own security of information assets in the cloud, prompting more organizations to implement cloud solutions. Over the past year, investments in cloud have increased by 10% to an average of...

In BYOD Discussions, Security is Key

Consumerization of IT in the Enterprise (CITE) adoption will continue to expand and IT leaders need to develop strategies that tie business value to CITE, according to IDG Enterprise’s recent Consumerization of IT Research. With this said, 60% of organizations...

Is Your Content as Accessible as It Should Be?

According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations....

Data Services Enhance Search Marketing

Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make...

Are You Nurturing or Nagging?

“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent...

Build Relationships with Content

Technology is transforming how businesses operate– from big data, mobility, BYOD, cloud, social and beyond– and it’s also driving rapid change in how IT decision-makers (ITDMs) engage with content to meet business needs. The recent Customer Engagement...

Tech Changes Pose Security Challenges and Opportunities

Security vendors are doing a great job meeting the needs of their customers, according to a recent study conducted by CSO. The majority of respondents said they were either very satisfied or satisfied with the quality and relevance of products (79%) and...