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IDG Enterprise - An IDG Communications Company

CMO Numbers that Count

Disruptive Tech Changing Network IT

  The network has always been a transformative technology; connecting enterprises and individuals. In conjunction with technological advances, the network has helped to streamline processes and improve workflow. This evolution continues today with...

What is the ITDMs Definition of Quality Content?

  In our annual Customer Engagement survey we look at the role content consumption plays in the purchase process for major technology products and services. The results of this study can help tech marketers create a content strategy that will reach...

Building Relationships Accelerates Sales

  Congratulations marketers, brand-recognition campaigns and relationship building has been paying off. According to IDG Enterprise’s 2014 Role & Influence of the Technology Decision-Maker, brand recognition and relationship-building accelerate...

Marketing with Impact & Reaching the Tech Buyer

  Enterprise organizations have varying layers and channels of decision-making, and as many tech marketers can attest, each of those layers has a specific set of individuals with specific responsibilities. What is becoming more and more evident in...

Organizations Realize the Need for a Data Strategy Now

  As game-changing tech trends such as mobile device usage, social media and sensor-derived data further feed the explosive growth of data, companies are intensifying their efforts to derive economic value through big data initiatives. According...

The CIO/ CMO Disconnect: Is Rogue IT a Threat to this Partnership?

Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent study on the CIO/CMO Partnership, there does appear to...

The CIO/CMO Imperative

Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles are growing at a rapid pace. IDC predicts that “the...

Reenergize Your Partner Marketing Efforts

Alliance Partner initiatives have again become a critical marketing tactic as IT vendors work to establish the strategic value of their solutions, by bringing two or more companies together to meet a customer’s objectives. Each partner brings their...

Dig Deeper for Cloud Investment Decisions

Seventy-five percent of organizations are now confident in their own security of information assets in the cloud, prompting more organizations to implement cloud solutions. Over the past year, investments in cloud have increased by 10% to an average of...

In BYOD Discussions, Security is Key

Consumerization of IT in the Enterprise (CITE) adoption will continue to expand and IT leaders need to develop strategies that tie business value to CITE, according to IDG Enterprise’s recent Consumerization of IT Research. With this said, 60% of organizations...