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IDG Enterprise - An IDG Communications Company

CMO Numbers that Count

Is Your Content as Accessible as It Should Be?

According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations....

Data Services Enhance Search Marketing

Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make...

Are You Nurturing or Nagging?

“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent...

Build Relationships with Content

Technology is transforming how businesses operate– from big data, mobility, BYOD, cloud, social and beyond– and it’s also driving rapid change in how IT decision-makers (ITDMs) engage with content to meet business needs. The recent Customer Engagement...

Tech Changes Pose Security Challenges and Opportunities

Security vendors are doing a great job meeting the needs of their customers, according to a recent study conducted by CSO. The majority of respondents said they were either very satisfied or satisfied with the quality and relevance of products (79%) and...

Realizing the Value of Favorable Customer Relationships

As an IT marketer, you must reach several people, in a variety of functional areas, across key channels to get your message heard, according to IDG Enterprise’s annual Role & Influence study. The number of influencers for major technology purchases...

IT Marketers: Secure Your Place in the Cloud

One-third of current IT budgets are allocated to cloud computing solutions, and 63% of budgets for cloud-based services will increase over the next 12 months, according to a recent study by IDG Enterprise on cloud computing trends. On average, organizations...

Understanding How Tech Buyers Use Social Media

Late last year, IDG conducted two studies – one to gain insight into how tech buyers engage with tech content in multiple environments, and another to understand tech marketers’ priorities in each area.¹ At a broad level the research confirmed...

Why the Uptick in UC&C Adoption Now?

A recent IDG Enterprise survey on Unified Communications and Collaboration (UC&C) solutions revealed an uptick in adoption and investments in the next three years — specifically in enterprise organizations — demonstrating the value placed on integrating...

IT: The Constant Within Economic Unrest

Given the macroeconomic roller-coaster we’ll all witnessing, it’s difficult to say definitively how economic events will impact an organization’s IT budget. Understandably, when issues such as overseas instability emerge as a pressing concern, people...