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IDG Enterprise - An IDG Communications Company

CMO Numbers that Count

Sales Follow Up: It can make or break closing a deal

  So your marketing efforts have positioned your company well and attracted interest from potential customers. As you pass those leads over to sales, are you confident that your team has the product knowledge necessary and is well versed in best...

Innovation at its Finest: The Developer Way

  As technology continues to evolve, every company is a software company. And who is the brainpower behind this transition? The enterprise developer. A recent InfoWorld Enterprise Developer TechPersona study highlights the business and technical...

Security Breaches Not Limited to Big Retailers, Cybercrime Spree Continues

  Is it Cybersecurity or Cyber-insecurity? CSO’s 2015 U.S. State of Cybercrime Survey results indicate that despite years of reports saying organizations are increasing their resources allocated to preventing cybercrime, 76% are more concerned...

UC&C ROI: Fueling Business Advancement

  As organizations expand their business through new tech implementations, IT decision-makers (ITDMs) continue to recognize the need for unified communication and collaboration (UC&C) tools. A recent IDG Enterprise Unified Communications &...

Security Front and Center as Data Breaches Rise

  Big name, very public data breaches recently plaguing the retail industry aren’t just having effects on brand reputation – it’s causing a range of organizations across varying industries to take a closer look at their security practices and...

What are CIOs Facing in the Current Market?

  The CIOs role has always been a challenging one with high business expectations. A role that, due to past economic conditions, was inclined to be more functional at times has developed into having a strategic and transformational focus with initiatives...

Disruptive Tech Changing Network IT

  The network has always been a transformative technology; connecting enterprises and individuals. In conjunction with technological advances, the network has helped to streamline processes and improve workflow. This evolution continues today with...

What is the ITDMs Definition of Quality Content?

  In our annual Customer Engagement survey we look at the role content consumption plays in the purchase process for major technology products and services. The results of this study can help tech marketers create a content strategy that will reach...

Opportunities in the Next Wave of Cloud Computing

  A shift is starting to happen as cloud begins to move past the exploration phase. An increasing number of companies have already chosen what operations work best for the cloud, showing the growing implementation of cloud and movement down the adoption...

Building Relationships Accelerates Sales

  Congratulations marketers, brand-recognition campaigns and relationship building has been paying off. According to IDG Enterprise’s 2014 Role & Influence of the Technology Decision-Maker, brand recognition and relationship-building accelerate...