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IDG Enterprise - An IDG Communications Company

Category: media

Evolve to Where Your Customers Are

Media audiences continue to embrace new technologies and social media and react positively to sophisticated and targeted content. This provides media producers and marketers the opportunity to engage their target audience using the technologies that they...

Become More Than Just a Vendor. Become a Partner.

IT marketers recognize that traditional IT decisions have been elevated to business decisions as transformative technologies are increasingly being applied to generate business opportunity and revenue growth. This development has increasingly engaged...

Communication, Commerce, Consumption and Creation in the Mobile Device Ecosystem

We are an increasingly active society and we expect mobile technology to keep up and provide the information we want at the tips of our fingers.  Activities we could not have envisioned even three years ago, are common-place expectations of mobile devices...

Top 5 Questions to Ask When Setting Your Mobile Strategy

Mobile is no longer just a consumer or Gen-Y platform, but a pervasive force in business today. In fact 77% of IT executives think mobility is very important/important as an enabler of business innovation, and 45% of enterprise organizations’ IT departments...

Benefits of Building a Loyal Peer Community

Peer perspective has always been a strong influence in forming opinions and making decisions in many parts of our lives. As we move through school, we are in an atmosphere surrounded by peers on a daily basis. As we grow in our careers, to a specialized...

“Art” vs “Science” of Media: Time to Transition to Science of Media

Advanced skill sets and knowledge, as well as streamlined processes, can be the differentiating factors between two organizations, elevating one to a competitive advantage. Decisions made by the marketing department can help widen this competitive gap....

Lead Generation Evolution

We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results–an active customer– is an important driver of the marketing and sales relationship. In fact, 78% of marketers feel that generating...

Social Media: Amplifying your Voice

Professional and personal communications are evolving with the growing number of social media tools and mobile applications available. Individuals are willing to share their lives with the world and are expecting instant response to their tweets and posts...

Avaya CEO: Honing the Art of the Sale

Avaya designed its multimedia and collaboration software, Flare Experience, as an alternative approach to technology from competitors Microsoft and Cisco. I talked with President and CEO Kevin Kennedy about the company’s collaboration strategy,...

Media Technologies to Watch

We live and work in a fast-paced, increasingly mobile society, where people need to stay connected to the pulse of what is happening in their business and the world in order to stay competitive. As a resource for these information consumers, media companies...