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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

CMO Numbers that Count

Realizing the Value of Favorable Customer Relationships

As an IT marketer, you must reach several people, in a variety of functional areas, across key channels to get your message heard, according to IDG Enterprise’s annual Role & Influence study. The number of influencers for major technology purchases...

Friedenberg 360 Tech and Media Insights

Are You Keeping Ahead of IT Industry Trends?

During my recent travels, I met with a leading angel investor and we talked about the amazing roll that the technology sector is on right now. Consider the incredible amounts of investment flowing into companies like Facebook, Jive, LinkedIn, Instagram,...

From the Road Interviews with Executives

Egenera CEO: Change Your Approach, Not Your Vision

Egenera CEO Pete Manca says the company was ten years ahead of its time when it targeted the converged data center infrastructure. Its recent transition from a hardware-focused company to a software-oriented one has enabled it to stay in the thick of...

CMO Numbers that Count

IT Marketers: Secure Your Place in the Cloud

One-third of current IT budgets are allocated to cloud computing solutions, and 63% of budgets for cloud-based services will increase over the next 12 months, according to a recent study by IDG Enterprise on cloud computing trends. On average, organizations...

Friedenberg 360 Tech and Media Insights

CIOs Need a Wakeup Call

Dear CIO Community: Your world has changed, and I’m not sure most of you have noticed the shifts that are putting you at risk of becoming irrelevant. Excuse the blunt wake-up call here, but when I meet CIOs, many of you tell me that your relevance...

CMO Numbers that Count

Understanding How Tech Buyers Use Social Media

Late last year, IDG conducted two studies – one to gain insight into how tech buyers engage with tech content in multiple environments, and another to understand tech marketers’ priorities in each area.¹ At a broad level the research confirmed...

From the Road Interviews with Executives

Kaiser Permanente CIO: Make Healthcare Delightful

Philip Fasano, executive vice president and CIO of Kaiser Permanente, the giant Oakland, CA-based integrated health system, presided over the delivery of a multi-billion dollar electronic medical records initiative. I talked with Fasano about how new...

Friedenberg 360 Tech and Media Insights

What Will It Take to Get More Women Execs in IT?

As the father of two young girls, I often think ahead to what fields my children might pursue in their professional careers. Since my own career is devoted to high-tech media, I naturally think about the world of STEM (Science, Technology, Engineering...

From the Road Interviews with Executives

HCL CEO: Define a Unique Path

Conventional wisdom says customers come first. But Vineet Nayar, CEO of Indian outsourcing giant HCL, wrote a book about his philosophy of putting the “employee first, customer second” as the key to growth. Nayar shared with me his unconventional...

CMO Numbers that Count

Why the Uptick in UC&C Adoption Now?

A recent IDG Enterprise survey on Unified Communications and Collaboration (UC&C) solutions revealed an uptick in adoption and investments in the next three years — specifically in enterprise organizations — demonstrating the value placed on integrating...