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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

Friedenberg 360 Tech and Media Insights

Two Critical Questions Every CIO Should Answer

Are we living through the single most revolutionary time in business transformation? Or does it just feel that way? When I think about the combined forces of the Internet, cloud computing, social tools, mobile devices and a nearly infinite amount of big...

CMO Numbers that Count

Building Relationships Accelerates Sales

  Congratulations marketers, brand-recognition campaigns and relationship building has been paying off. According to IDG Enterprise’s 2014 Role & Influence of the Technology Decision-Maker, brand recognition and relationship-building accelerate...

CMO Numbers that Count

Marketing with Impact & Reaching the Tech Buyer

  Enterprise organizations have varying layers and channels of decision-making, and as many tech marketers can attest, each of those layers has a specific set of individuals with specific responsibilities. What is becoming more and more evident in...

Friedenberg 360 Tech and Media Insights

Retail Must Reinvent Itself for the Omnichannel Future

If ever there was an industry ready for a massive technology shake-up, it’s retail. Consider the confluence of pressures it faces: customer showrooming, evolving payment ecosystems, a meteoric rise in online shopping and the constant danger of being...

CMO Numbers that Count

Organizations Realize the Need for a Data Strategy Now

  As game-changing tech trends such as mobile device usage, social media and sensor-derived data further feed the explosive growth of data, companies are intensifying their efforts to derive economic value through big data initiatives. According...

Friedenberg 360 Tech and Media Insights

Will 3D Printing Really Change the World?

IDG Communications CEO Michael Friedenberg says it already has, as he contemplates 3-D printing technology that can create things as varied as a human liver and a new home. What if I were to tell you that one day printers will be able to build homes,...

Friedenberg 360 Tech and Media Insights

A CEO’s Guide to Setting Goals for 2014

With the new year quickly approaching, it is always nice to reflect a bit while looking forward to the year ahead. Given how technology continues to affect every element of our life, personal and professional, the following quotes are worth thinking about...

Friedenberg 360 Tech and Media Insights

IT Industry Undergoing an Epic Transition

Maybe the Mayans were on to something after all. Not that the whole world would come to an end in 2012, but rather that the tech world of the past 20-25 years would unravel before our eyes. Look at recent developments in enterprise tech and tell me that...

CMO Numbers that Count

The CIO/ CMO Disconnect: Is Rogue IT a Threat to this Partnership?

Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent study on the CIO/CMO Partnership, there does appear to...

CMO Numbers that Count

The CIO/CMO Imperative

Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles are growing at a rapid pace. IDC predicts that “the...