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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

Friedenberg 360 Tech and Media Insights

Are You Ready to Replace Yourself?

CIOs rarely get to name their successors, and companies overall do a poor job of succession planning. CEO Michael Friedenberg says it’s time to get serious about closing the succession gap. I was recently talking with a CIO on the verge of retiring...

CMO Numbers that Count

What is the ITDMs Definition of Quality Content?

  In our annual Customer Engagement survey we look at the role content consumption plays in the purchase process for major technology products and services. The results of this study can help tech marketers create a content strategy that will reach...

Friedenberg 360 Tech and Media Insights

Top 10 Tech Industry Megatrends of 2015

More IT vendors will split up. Boards will get even more paranoid about security. UX and CX become critical competencies for CIOs. “Futurology has always bounced around between common sense, nonsense and a healthy dose of wishful thinking.”...

CMO Numbers that Count

Opportunities in the Next Wave of Cloud Computing

  A shift is starting to happen as cloud begins to move past the exploration phase. An increasing number of companies have already chosen what operations work best for the cloud, showing the growing implementation of cloud and movement down the adoption...

Friedenberg 360 Tech and Media Insights

Is the World as Flat as We Think?

IDG CEO Michael Friedenberg weighs the promise of globalization against the competitive realities of Internet business practices and security concerns. In 2005, Thomas Friedman’s award-winning book The World Is Flat championed the transformative...

Friedenberg 360 Tech and Media Insights

New Executive Skill Sets Emerge in CIO 100 Award Winners

IDG CEO Michael Friedenberg spots skills that signal greater business success for IT: marketing, market knowledge and communication. Congratulations to this year’s CIO 100 Award winners and to our six newest members of the CIO Hall of Fame. This...

Friedenberg 360 Tech and Media Insights

Two Critical Questions Every CIO Should Answer

Are we living through the single most revolutionary time in business transformation? Or does it just feel that way? When I think about the combined forces of the Internet, cloud computing, social tools, mobile devices and a nearly infinite amount of big...

CMO Numbers that Count

Building Relationships Accelerates Sales

  Congratulations marketers, brand-recognition campaigns and relationship building has been paying off. According to IDG Enterprise’s 2014 Role & Influence of the Technology Decision-Maker, brand recognition and relationship-building accelerate...

CMO Numbers that Count

Marketing with Impact & Reaching the Tech Buyer

  Enterprise organizations have varying layers and channels of decision-making, and as many tech marketers can attest, each of those layers has a specific set of individuals with specific responsibilities. What is becoming more and more evident in...

Friedenberg 360 Tech and Media Insights

Retail Must Reinvent Itself for the Omnichannel Future

If ever there was an industry ready for a massive technology shake-up, it’s retail. Consider the confluence of pressures it faces: customer showrooming, evolving payment ecosystems, a meteoric rise in online shopping and the constant danger of being...