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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

Executive Voices Sharing Our Tech Perspective

Finding the courage for career transformations

Admiring IT execs who tackle the challenges of moving into dramatically different industries. We talk a lot about transformation in this industry: digital transformation, IT transformation, business transformation, and so on. But what we often overlook...

Executive Voices Sharing Our Tech Perspective

Get to Know the Award-Winning Editorial Content behind Our Brands

IDG Enterprise has had a big year. We’ve enhanced the design and functionality of our brands’ websites and launched new products all while making sure our audience of tech decision-makers have the resources they need to stay up-to-speed on the important...

Executive Voices Sharing Our Tech Perspective

Adapting IT Skill Sets for Business Success

As we move different aspects of the business to the cloud and as technologies get more diverse, numerous and complex, IT skill sets need to adapt. When a position opens up, we try to be forward thinking and hire the skill set we need for the future, whether...

Executive Voices Sharing Our Tech Perspective

Content Marketing’s Data-Driven Mandate

Last week’s Content Marketing World conference in Cleveland offered a dizzying mashup of left- and right-brainers – not surprising given the increased emphasis on measuring marketing performance. “Analytics is data-driven empathy – making decisions...

Executive Voices Sharing Our Tech Perspective

Alliance Marketing Services: Providing Tactics to Enable a Partner Strategy

If you’re not an alliance/partner/channel marketer, you might be wondering, “What exactly is Alliance Marketing?” Well, when tech companies have a solution, technology or service that works well with another company’s solution, they realize that...

Friedenberg 360 Tech and Media Insights

The future of A.I. ethics is in our hands

When so many of the world’s smartest people warn us about ‘killer robots’ and other ethical issues inherent in artificial intelligence, we should heed their call to make sure A.I. is used for societal good. Growing up, it was great fun...

From the Road Interviews with Executives

New Cisco CEO: Focus on Speed and Simplification

When Cisco employees headed into work the last week of July, they encountered something they haven’t seen in two decades: a new boss. Chuck Robbins – formerly senior vice president of worldwide operations – took over from former CEO John Chambers....

CMO Numbers that Count

Sales Follow Up: It can make or break closing a deal

  So your marketing efforts have positioned your company well and attracted interest from potential customers. As you pass those leads over to sales, are you confident that your team has the product knowledge necessary and is well versed in best...

CMO Numbers that Count

Innovation at its Finest: The Developer Way

  As technology continues to evolve, every company is a software company. And who is the brainpower behind this transition? The enterprise developer. A recent InfoWorld Enterprise Developer TechPersona study highlights the business and technical...

Executive Voices Sharing Our Tech Perspective

CIOs are cutting back on the number of ‘strategic’ vendors they use

IT vendors need to learn more about CIO challenges and business goals if they want to achieve the exalted ‘strategic partner’ status. How many truly strategic vendor partners do you have? What does it take for them to earn that status? While...