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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

CMO Numbers that Count

The CIO/ CMO Disconnect: Is Rogue IT a Threat to this Partnership?

Marketing technology increasingly has cross-functional implications, which are pulling the CIO and CMO roles together for collaboration to drive the business forward. With that said, in our recent study on the CIO/CMO Partnership, there does appear to...

CMO Numbers that Count

The CIO/CMO Imperative

Technology is taking on an increasingly important role throughout organizations, and the marketing function is experiencing the most significant impact. The interdependencies between CIO and CMO roles are growing at a rapid pace. IDC predicts that “the...

CMO Numbers that Count

Reenergize Your Partner Marketing Efforts

Alliance Partner initiatives have again become a critical marketing tactic as IT vendors work to establish the strategic value of their solutions, by bringing two or more companies together to meet a customer’s objectives. Each partner brings their...

Friedenberg 360 Tech and Media Insights

Tech Market Davids vs. Goliaths, Wearables & the Future of IT

I hope you’ve been enjoying the summer and taking some time to recharge. Given some recent R&R myself, I came back to work with an assortment of thoughts and questions that floated up in my mind while I was relaxing on the beach. Here are a...

CMO Numbers that Count

Dig Deeper for Cloud Investment Decisions

Seventy-five percent of organizations are now confident in their own security of information assets in the cloud, prompting more organizations to implement cloud solutions. Over the past year, investments in cloud have increased by 10% to an average of...

CMO Numbers that Count

In BYOD Discussions, Security is Key

Consumerization of IT in the Enterprise (CITE) adoption will continue to expand and IT leaders need to develop strategies that tie business value to CITE, according to IDG Enterprise’s recent Consumerization of IT Research. With this said, 60% of organizations...

Friedenberg 360 Tech and Media Insights

The Industrial Internet: The Next Great Economic Revolution

It’s often argued that the most important era in U.S. history was the Industrial Revolution, that period from roughly 1760 to 1840 when almost every aspect of business and daily life changed. The shift from manual labor to machines, from wood to...

Friedenberg 360 Tech and Media Insights

Does Technology Makes Us Smarter Or Dumber?

Exhibit A: I was driving up Silicon Valley’s Route 101 in northern California last month when I noticed a strange-looking SUV in front of me. On its roof was a tripod structure topped with a spinning cylinder. Out of curiosity, I sped up and pulled...

Friedenberg 360 Tech and Media Insights

CIOs See Risks and Rewards in Startup Mania

Are we in a tech bubble? Pundits and market-watchers have been batting that idea around lately, focusing on the poor stock performance of once-dazzling social-media innovators like Facebook, Zynga and Groupon. Yet while some venture capitalists are growing...

Friedenberg 360 Tech and Media Insights

10 Resolutions for CIOs to Kick-Start the New Year

Happy New Year. Have you made any resolutions yet? If you’re still mulling over the possibilities, allow me to share CIO’s Top 10 resolutions. As we’re fond of saying around my company, “The biggest room in the house is the room...