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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

Friedenberg 360 Tech and Media Insights

The Industrial Internet: The Next Great Economic Revolution

It’s often argued that the most important era in U.S. history was the Industrial Revolution, that period from roughly 1760 to 1840 when almost every aspect of business and daily life changed. The shift from manual labor to machines, from wood to...

Friedenberg 360 Tech and Media Insights

Does Technology Makes Us Smarter Or Dumber?

Exhibit A: I was driving up Silicon Valley’s Route 101 in northern California last month when I noticed a strange-looking SUV in front of me. On its roof was a tripod structure topped with a spinning cylinder. Out of curiosity, I sped up and pulled...

Friedenberg 360 Tech and Media Insights

CIOs See Risks and Rewards in Startup Mania

Are we in a tech bubble? Pundits and market-watchers have been batting that idea around lately, focusing on the poor stock performance of once-dazzling social-media innovators like Facebook, Zynga and Groupon. Yet while some venture capitalists are growing...

Friedenberg 360 Tech and Media Insights

10 Resolutions for CIOs to Kick-Start the New Year

Happy New Year. Have you made any resolutions yet? If you’re still mulling over the possibilities, allow me to share CIO’s Top 10 resolutions. As we’re fond of saying around my company, “The biggest room in the house is the room...

Friedenberg 360 Tech and Media Insights

The Top 10 Priorities for CIOs in 2013

CIO — As we approach the new year, I share 10 of my all-time favorite quotes paired with some questions to spark your thinking about CIO priorities for 2013. 10. “The medium is the message.” Philosopher Marshall McLuhan’s phrase still...

CMO Numbers that Count

Is Your Content as Accessible as It Should Be?

According to a study conducted by IDG Research, 57% of smartphone and 31% of tablet users engage with content on their mobile device. IDG Enterprise’s Customer Engagement research, however, revealed that mobile content access has several limitations....

CMO Numbers that Count

Data Services Enhance Search Marketing

Considering the ubiquity of IT vendors’ web presence, the popularity of social marketing, and the ‘always on’ connectivity enabled by smart mobile devices, IT decision-makers should, in theory, have access to all the information they need to make...

CMO Numbers that Count

Are You Nurturing or Nagging?

“Content is king” may be one of the most overused phrases in online marketing. However, the importance of relevant content in a marketing strategy cannot be overstressed, and content marketing is not going away anytime soon. IDG Enterprise’s recent...

Friedenberg 360 Tech and Media Insights

CIOs Must Face the Talent Challenge

The more CIOs I talk to, the more apparent it becomes that the talent wars have hit a whole new level of sophistication. Here are some intriguing approaches and questions to consider, gathered from my most recent CIO conversations: Establish rotational...

CMO Numbers that Count

Build Relationships with Content

Technology is transforming how businesses operate– from big data, mobility, BYOD, cloud, social and beyond– and it’s also driving rapid change in how IT decision-makers (ITDMs) engage with content to meet business needs. The recent Customer Engagement...