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Results

Targeted Marketing
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Driving More Personalized and Targeted Marketing Strategies

Since launching Pipeline Activator two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a moment in time. IDG understands how data evolves, and our ongoing research programs make our first-party data the industry’s most recent and relevant. As the world’s largest media, data, and marketing services...

By · Mar 22, 2017

Interactive Digital Experience
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What’s Next for Content Marketing? The Interactive Digital Experience.

We live in a visual world. Gone are the days of black and white columns of type. Today’s modern culture expects—even demands—visual presentation. Or visual clues. Or just visual content to play with, interact with, and disseminate. For B2B marketing experts, we know words can’t be written in a vacuum, without considering the digital presentation. This is true whether you’re talking about...

By · Mar 16, 2017

Pipeline Activator
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Driving Productivity and Increasing Effectiveness of Your Sales Efforts

Last week, IDG announced the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients. I am excited that we have expanded IDG’s account-based marketing solution to the even greater benefit of our clients. IDG designed Pipeline Activator for technology sales and marketing professionals who want to drive...

By · Mar 15, 2017

Improving Content Marketing with AI
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The Next Wave: Improving Content Marketing with AI

There’s a trending topic getting the growing attention of tech marketers – Artificial Intelligence (AI). The concept has been around for decades and most of us use it everyday without thinking about it. However, AI represents the next wave in marketing innovation for tech marketers and will become more prevalent in 2017 and beyond. AI is a collection of technologies and algorithms that do things...

By · Mar 10, 2017

Pipeline Activator
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Announcing Pipeline Activator from IDG

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients. Available via subscription, Pipeline Activator from IDG is the latest addition to ABM360TM. IDG launched ABM360, its comprehensive account-based marketing suite as the only global account-based marketing solution...

By · Mar 8, 2017

Chief Marketing Technologist
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Marketing Career Path – Is Your Next Role Chief Marketing Technologist?

Digital Transformation…Marketing Automation…Data & Analytics…Artificial Intelligence…To not only succeed, but thrive, organizations are taking a digital centric approach, and marketers are in the thick of it. Fortunately, marketers have a partner in the CIO when making tech decisions. In fact, 93% of CIOs said they are involved in MarTech purchases¹. But as technology continues to drive...

By · Mar 2, 2017

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Publisher-as-Agency? Nothing Wrong with That

We’ve been talking for some time about how brands are becoming publishers. We’ve also been hearing about how publishers are becoming agencies. Not everyone is happy with this evolution. Scott Donaton, chief content officer at Digitas, recently stated his case for why publishers should stop “masquerading” as ad agencies. Donaton seems unhappy that publishers are launching brand studios or building...

By · Feb 22, 2017

Outsource Your Content Marketing
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Want to Outsource Your Content Marketing? Here’s What Your Content Partner Needs to Know.

You’ve decided to outsource your content marketing. You’ve hired a trusted partner, such as IDG Strategic Marketing Services, to bring your ideas to life.  To hit the mark with the content we develop—whether that’s videos, white papers, blogs, tweets, or infographics—we need your help at the outset. To give us both the best chance of success on all fronts, be sure to consider these questions...

By · Feb 14, 2017

Tech Content Marketing
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5 Tips to Add Heart to Your Tech Content Marketing

Alyssa has been preparing content marketing assets to promote her cloud solution. Her assets haven’t generated the response she’d like, and she’s finding it downright hard to cut through media noise and clutter. To convince her target they need her solution, she needs a new approach…. One approach for Alyssa to consider is to weave the art of storytelling into her assets. Storytelling has been...

By · Feb 7, 2017