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Context in Content Marketing
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Context Marketing – the Essential Complement to Content Marketing

Google the word “context” and here’s the definition: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. Context is essential in communication. A comment, idea, or opinion that’s delivered without context often feels socially awkward, as in “where did that come from?” If you’re on the receiving end you’ve...

By · Jan 5, 2017

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Insights from Inbound: Being Remarkable & Memorable

Getting out of the office to refresh your thinking is one of those activities that we all know we should do more of, but is easier said than done. Having recently attended the Inbound Conference in Boston, the rewards were reinforced by the new ways of thinking, ideas to apply when back in the office and even new words and phrases learned. One new word – edgecrafting – really caught my ear. While...

By · Dec 20, 2016

Content Marketing Tips
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Five Ways to Up Your B2B Marketing Game in 2017

At the recent Ad Tech/New York, Geoff Ramsey of eMarketer gave an eye opening keynote address on the topic of media consumption as he unleashed a blizzard of stats and facts. A few key takeaways: The amount of time people spend per day with media has increased from 11 hours in 2010 to 12:05, and we are reaching the saturation point. Much of this increase is due to the use of multiple devices at the...

By · Dec 16, 2016

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10 Security Bloggers to Follow Today

Whether we like it or not, security risks are here to stay and organizations must learn to mitigate threats and implement safe practices. According to the Global State of Information Security Survey 2017, 43% of large businesses are reporting phishing accidents and 59% of organizations said they have increased cybersecurity spending as a result of digitization of their business ecosystem. While providing...

By · Dec 7, 2016

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10 Cloud Computing Bloggers to Follow Today

Cloud technology is constantly expanding with new as-a-Service models popping up as businesses migrate new parts of their business to the cloud. Latest IDG Enterprise Cloud Computing research reports that 70% of organizations have at least one application in the cloud, and 56% are still identifying IT operations that are candidates for cloud hosting. With all of these changes occurring, tech marketers...

By · Nov 2, 2016

Content Marketing Growth
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Content Marketing Grows Up – Sort Of

The Content Marketing Institute’s latest benchmark study, released last week, paints a largely positive picture of the progress B2B marketers are making with their content marketing efforts. But there are a few red flags in the results that underscore ongoing challenges – and opportunities for marketers to improve their content-driven strategies. The CMI study, an annual must-read for content marketers,...

By · Oct 7, 2016

Tech Influencer Network
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Why We’re Creating a Tech Influencer Network for the Next Phase Of Content Marketing

Technology marketers are pretty much all-in on content marketing – but less than one-third feel they’re effective at it. Many are struggling to deliver a consistent rhythm of credible content that resonates with the IT and business decision-makers they’re targeting. IDG’s 2016 Customer Engagement study underscores the challenges that technology marketers face in getting the attention of IT...

By · Sep 29, 2016

Future Marketers
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Want to Excel at Content Marketing? Be Sure to Hire Experts in Emerging Technologies

A few weeks back I wrote about the future of content marketing, predicting that “tomorrow’s marketing content will be highly visual, often interactive, personalized whenever possible, and 100% mobile optimized.” To me, interactive content marketing has the biggest “cool” factor, as it usually involves blending together one or more emerging technologies with design, enthusiasm, and some form...

By · Sep 27, 2016

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State of the CIO 2017

For those of you familiar with our flagship State of the CIO report, this is the time of year when we field the survey that we use to collect the data from which we glean the insights for our annual look at the status of IT leaders in the business world. We do a lot of research here at CIO, but perhaps none of our projects is as widely anticipated as State of the CIO. The results of this survey give...

By · Sep 20, 2016

Building Marketing Analytics Strategies
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How to Create a Marketing Analytics Plan

Everyone in B2B marketing is talking about the importance of data & analytics, measurement, KPIs, ROI and other metrics based tactics. However, it often remains an afterthought or done in a reactive manor to report to management on a campaign. With data becoming more integral for tech marketers, it is time to adopt a more formal process; and to develop an analytics strategy and plan for your marketing...

By · Sep 13, 2016