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IDG Enterprise - An IDG Communications Company

All IDG Enterprise Blogs

Friedenberg 360 Tech and Media Insights

The future of A.I. ethics is in our hands

When so many of the world’s smartest people warn us about ‘killer robots’ and other ethical issues inherent in artificial intelligence, we should heed their call to make sure A.I. is used for societal good. Growing up, it was great fun...

CMO Numbers that Count

IT Models Shift to Spur Innovation

Understanding the type of IT organization you are selling into provides some necessary insights into who the influencers are, and organizational differences you need to navigate. IDG Enterprise’s 2015 Role & Influence of the Technology Decision...

From the Road Interviews with Executives

VMware CEO: Focus on the Mission-Critical, Enterprise Valuable

It’s an interesting time to be the CEO of VMware. The company is one of the pioneers of the modern data center, and now, it’s rolling out new offerings around cloud platforms and hybrid networking. At the time of our discussion, rumors were swirling...

CMO Numbers that Count

Mobile – Transforming the Way Companies Do Business

Mobile tech continues to change everyday life. From mobile in the home and business, to the rise of social and workplace collaboration; mobility is constantly transforming and expanding into nearly all areas of personal and business life. IDG Enterprise’s...

Executive Voices Sharing Our Tech Perspective

10 Steps to Successful Tech Infographic Marketing Design

You’re not a designer, but have been given the job of creating a tech infographic from scratch. It can be a daunting task, but as tech marketers, we know the value of infographics. They present information in a digestible format that’s visually...

Executive Voices Sharing Our Tech Perspective

Incorporating Content Curation into a Marketing Campaign

As much as it can be seen as a buzzword, content marketing continues to be a powerful tool for tech marketers in their campaigns validating that it is more than just a trend. In fact, 78% are producing more content now compared to a year ago. While producing...

Executive Voices Sharing Our Tech Perspective

CDW/IDG Enterprise Partnership Proves Fruitful

For several years, we have been producing a broad spectrum of executive events across the United States for and with our strategic partner CDW, a leading provider of integrated information technology solutions in the U.S. and Canada. The event series...

Executive Voices Sharing Our Tech Perspective

Event Marketing & Strategies: Building Relationships with Face-to-Face Engagement

Events constitute the biggest line item on a B2B marketer’s budget, with nearly 20% of spending being committed to live events, and 21% saying they will increase it. We know that events are an important and valuable way to reach buyers face-to-face....

CMO Numbers that Count

Peers are the #1 Info Source…but it’s Worth a Closer Look

It’s the age old tech marketing quest – how to best engage IT decision-makers (ITDMs). Understanding their information needs and knowing the sources they are using is always a good start. In our annual Role & Influence of the Technology Decision...

Executive Voices Sharing Our Tech Perspective

The Pros & Cons of a Potential Market Disrupter

What might the future of enterprise networking look like? With promises of lower cost, higher flexibility, and more control, the answer could potentially be white-box networking – the move toward open source network operating systems running on commodity...